Welcome to the ActiveCampaign Review.
If you’re looking for an email marketing automation software with a proven track record of success, then ActiveCampaign offers the solution.
In this blog post, I will review all of the features and benefits that ActiveCampaign provides so you can make an informed decision about whether or not it’s right for your business.
But before starting, let’s hear from the entrepreneurs themselves why do they love using ActiveCampaign for their business other than any other email marketing tool out there.
A Debrief Of What Is ActiveCampaign?
ActiveCampaign, a powerful email marketing tool with an integrated CRM system and versatile email types.
It’s one of the most popular tools on the market that can be used as an all-in-one solution.
Recently featured in Entrepreneur and Mashable as a top email service provider, ActiveCampaign boasts its automation to offer reliable features.
Reaching out to customers doesn’t need to be an expensive proposition.
Businesses with high mailing volumes that want something more than standard email or templates may find ActiveCampaign a good option.
Campaigns can be set up by anyone with basic computer skills, and the interface is easy to use.
Moreover, 500+ templates are available for importing into the system as well.
Rather than requiring you to adjust your email’s number of touchpoints every time there is a change, Active Campaign offers an A/B testing feature that automatically adjusts the campaign’s settings until it finds something that leads to better conversion rates.
ActiveCampaign helps small businesses to handle sales, live chat, and email automation while also providing features like Activity Streams, Lead Scoring, and One-Click Actions.
Many happy customers find Active Campaign a very useful tool for both startups or scaling up their business for increased size.
Some Prominent ActiveCampaign Features & Their Benefits
The use of outreach technology is increasing across the public and private sectors, most notably in marketing.
ActiveCampaign offers many features to support marketers who are already established in their respective fields & decrease their workload too.
Some of the prominent features of ActiveCampaign are as follows:
Email Marketing Automation
ActiveCampaign relies on marketing automation as its primary USP.
For various reasons, ActiveCampaign understands that not every email client is the same.
To ensure personalization, they provide automation builders to help customize your marketing process in line with specific objectives and goals.
Does this sound difficult?
It’s simple! as it can be done in just 3 simple steps
You can access the automation section directly from your account’s dashboard.
From this area, you have the options to either use pre-defined sequences or create custom shows of your own using a drag-and-drop automation map tool.
Also available are condition-based sequences which follow set conditions such as being triggered 1 day after any email sequences are fired.
The automation map, as shown above, is easy to use and makes it possible for you to personalize your email marketing campaigns.
You can follow many “what if” scenarios, seeing how they play out through the user’s journey with the help of various triggers and actions.
Variety Of Professional Looking Email Templates
When crafting your email, there is a template wizard in the email editor.
The pre-built email templates are categorized according to different needs and they all look professional.
You can change important aspects of an email by clicking on content editing mode.
This has drag-and-drop editors for simple formatting like changing fonts and colors.
Within the email builder, I love how you can add conditional blocks based on a subscriber’s profile or action that lets you segment them easily.
Live Chat And Messaging
ActiveCampaign has a live chat feature that allows website visitors to engage with the content of your site and turn them into subscribers or customers.
However, it is not available on the Lite and Plus plans which is disappointing.
When visitors come to your site, they are able to either chat with you or enter their email addresses in order for you to send them more information.
The moment they give up their email address, ActiveCampaign also adds the person to your own mailing list and activates any marketing sequences that you may have created for such visitors.
Once a contact has been added to your inbox, you can also send them text messages.
To have a chat window on your website, you just need to add a piece of code.
The chat window will appear at the bottom of your webpage soon after adding the code.
You can customize and brand the chat window from your dashboard in order to match your website’s design.
One of the best things about this feature is that you can not only take full advantage of your website visitors but also monitor their conversations.
Website Tracking
It is vitally important for business owners to track customer activity on their website so they can follow up with potential customers.
By adding a line of code to your site, you can closely monitor visitor activity and ensure that they receive related content based on the page they are viewing or the point in your sales funnel.
ActiveCampaign has more features for tracking visitors, such as the capability to trigger automation based on contact activity and assigning lead or contact scores based on on-site visits.
By combining information collected from using your site’s tracking features with behavioral observations, you can develop a better understanding of what customers need and how to provide them with a personalized sales and customer experience.
Integrations
ActiveCampaign offers a wide array of more than 350 integrations and add-ons you can choose from.
ActiveCampaign offers a wide range of integration apps, and that makes it incredibly customizable.
You can integrate ActiveCampaign with over 850 other applications, including ones for accounting, CRM, and CMS.
Some examples include Salesforce, WordPress, Shopify, Facebook Google Analytics, and Unbounce.
These designed tools allow for the transfer of customer data from your online store, as well as from ActiveCampaign in order to tie into your accounting system.
ActiveCampaign also connects well with Zapier, a web-based automation service.
With Zapier, you can gain access to hundreds of third-party integrations.
Additional features include RESTful API and third-party integrations that allow you to create novel connections between various software tools.
Related: Black Friday Software Deals
Leverage Behavioral Data With ActiveCampaign CRM
Personalization is the foundation for relationship management.
This is unsurprising since up to 96% of marketers are convinced that personalizing their marketing helps them build relationships with their customers.
One major problem people face with customer data is incomplete forms: most people don’t give you all the required information when filling out a form or signing up for other types of reading material.
Fortunately, ActiveCampaign will automatically figure it all and supply you with insightful insights from their CRM onto your leads like age and interests, location, and more.
This allows you to develop buyer personas for your business that will help you with the type of products and services they are interested in, as well as how best to market them.
Email Segmentation
ActiveCampaign is an email marketing service that lets you segment your list based on different factors like location, reading habits, and contact information.
Segmenting emails in this way allows you to send out targeted emails with varying content to readers who have been categorized differently from other groups of subscribers.
ActiveCampaign also enables you to create separate campaigns which can be customized according to each reader’s needs as per their category classification so they receive personalized user experiences every time they open up their inbox.
This ensures a good relationship between your customers and your brand.
With Activecampaign’s Email Segmentation feature, marketers can stay ahead of customer trends by identifying what works from day one; this means being able to continually refine messaging and make smarter business decisions from the get-go.
Email Deliverability Rates
Emarketing campaigns often struggle with their email deliverability. ActiveCampaign helps ensure that your emails land in their subscriber’s inbox by providing spam checking functionality across all of your communications.
Congratulate yourself for keeping an eye on spam checks to make sure you are delivering messages that are 100% error-free and appropriate to the user’s interests.
ActiveCampaign offers high email deliverability rates so that more people will have a chance to see your message at the top of their inbox (instead of spam folder).
As of December. 2023, the deliverability rates of ActiveCampaign are 91.1%.
Lead Scoring (Most Favorite)
ActiveCampaign’s lead scoring tool is an activity-based system that assigns points to contacts in order to identify the most potential leads.
You can choose between two different types of scoring approaches: Deal Scoring and Contact Scoring.
The Contact Score – a number assigned to email contacts, subscribers, and resource downloaders – helps marketers decide the best contact for marketing purposes.
The Deal Score – a figure assigned to open deals in the sales pipeline – also plays an important role for marketers in deciding which leads are worth follow-up and closure.
ActiveCampaign lets you assign points and create specific rules to determine how many points an individual can be given or taken away for various factors like page visits, purchase history, resource downloads, email opens, link clicking, etc.
Forms & Landing Pages Builder
With the ActiveCampaign drag and drop landing page editor, you can create highly targeted landing pages with their different templates.
Though it has room for improvement with better design options and other features, you can also integrate other text builders for a better user experience.
The form builder offers different types of forms that can be embedded into your website to collect leads.
It also allows for automation when visitors perform a specific action on the form.
Detailed Analytics & Reporting
ActiveCampaign provides all the reports it takes to deliver more conversions and achieve its goal.
The Report tab has various reports. Some of these are Campaigns Reports, Automation Reports, and Goal Reports.
This is where you’ll see a breakdown of how many people interacted with your automation or if they’ve even completed it at all.
The dashboard also has an open trends feature that lets you alter your email sending frequency based on the hour, day, or week.
This helps keep deals close to optimum levels and can be found in the Passive option of Reporting.
This report is designed to help you stay on top of all your deals. It includes features like viewing a summary across various factors
You can also create custom reports out of key data to move your strategy forward.
ActiveCampaign Review: Customer Support
ActiveCampaign’s customer service has been increasing with the company’s growth.
Previously, there was no phone number to contact someone if you had an issue and there was only a knowledge database for answers to troubleshooting problems.
Now, ActiveCampaign offers free onboarding/training webinars, live chat, and tutorials on YouTube that are both short but effective.
The customer service reps I’ve interacted with have been knowledgeable and empathetic.
ActiveCampaign Security Review
Sending emails is a critical part of any business and it’s important that your messages are delivered safely and securely.
But with the rise in cyber-attacks, hackers, malware, and spam filters blocking legitimate email traffic – it can be hard to know what steps you should take to ensure your customers receive your message.
ActiveCampaign has complied with General Data Protection Regulation (GDPR) compliance for European Union users, HIPAA compliance for US healthcare providers on the Enterprise plan, and is constantly using in-house tools to scan code and infrastructure.
In addition to using the data redundancy and safeguards that ActiveCampaign employs, you can also prevent email recipients from opening your emails if they are not the intended recipient.
The company’s single-tenancy classification keeps each user’s info stored separately with application firewalling that is automatically updated as new vulnerabilities arise – this means that no one has access to all users’ information at once.
Last but not least, Active Campaign utilizes TLS encryption to ensure the safety of your customers.
This is essential seeing as they display a lock icon on email clients to demonstrate the strength and security measures put in place by the company.
ActiveCampaign Pricing Review
ActiveCampaign has a pricing plan that is based on the size of your audience or contact list.
The more advanced tiers will provide you with more features and support, while the lower-level plans are more affordable.
ActiveCampaign offers a custom pricing model for users with large contact lists.
The threshold that they must reach in order to request custom pricing will depend on the service level that they have selected.
There is a difference in prices for the Enterprise plan and other plans depending on how many contacts you have.
The pricing also grows with your number of contacts as well.
The monthly plans cost significantly more as compared to the yearly plans.
Our suggestion is to start with a monthly plan, and then upgrade to an annual one once you have decided it’s right for your business.
You can get ActiveCampaign for a discounted rate when committing to the whole year at the same time.
If you feel like you want to try before buying, there are also 14 free days of trial available
ActiveCampaign Review: Pros & Cons
Pros
- Most powerful, user-friendly, and fully integrated marketing automation software with CRM
in the industry - Track all the data of your business including sales, clicks, geo traffic to pages, and more through automated reporting tools
- Includes information on page visits, click-maps, and geo-tracking. Purchase tracking is available for higher plans on Shopify, BigCommerce, and WooCommerce.
- Free migrations if it’s necessary upon account setup
Cons
- Too many features can overwhelm you
- Has a learning curve for beginners
- Offers No FREE Plan
General FAQs On ActiveCampaign Review
Why Should I Use ActiveCampaign?
ActiveCampaign is a good tool for a business that needs to handle sales, live chat, and email automation.
ActiveCampaign can also be used as an all-in-one solution if you have high mailing volumes and want something more than standard email or templates.
Setting up automated campaigns with easy-to-use features is possible for those people in your company with some computer skills.
Active Campaign also offers features such as Activity Streams, Lead Scoring, and One-Click Actions.
These features are why online entrepreneurs choose ActiveCampaign over any other email marketing tool on the market today.
Is ActiveCampaign Easy To Use?
One of ActiveCampaign’s best features is its ease of use.
The system’s interface is user-friendly and simple to navigate, with on-screen instructions for setting up an automated campaign or importing a template into the system.
How Good Is ActiveCampaign?
So, how good is ActiveCampaign? A post by DigitalCEO praises the platform’s one-click actions and its ease of use.
“It’s like using Mailchimp and Salesforce together,” says the CEO of a lumber company in Ohio who uses ActiveCampaign to send up to 400 emails per month.
According to this article, the best part about ActiveCampaign is that you can target customers based on location, interests, specific behaviors (such as what they clicked), or when they interact with your website.
It also saves time by automatically creating email campaigns and templates for customers based on their previous interactions with your business or website.
ActiveCampaign is easy to use for anyone with basic computer skills.
It’s possible for someone within your company, without extensive skill or technical knowledge, to set up automated campaigns and import templates into the system.
What Can You Do With ActiveCampaign?
ActiveCampaign offers many features that support marketers who are already established in their respective fields and decrease their workload too.
Some of the prominent features of ActiveCampaign are as follows:
-Customers can be targeted based on location, interests, specific behaviors, or when they interact with your website
-The system’s easy-to-use interface and robust features make it possible for some individuals in your company with basic computer skills to set up an automated campaign or import one of its 500+ templates into the system
-Active Campaign also offers features such as Activity Streams, Lead Scoring, and One-Click Actions
Active Campaign helps small businesses to handle sales, live chat, and email automation while also providing features like Activity Streams
Save Time: Active Campaign is time-saving software.
Efficient: Whether you use the system’s easy-to-use interface and robust features, or just import one of its 500+ templates, Active Campaign lets your business automate campaigns with simplicity.
With Active Campaign Lead Scoring System, you can see which leads need your attention most urgently.
Is ActiveCampaign The Right Newsletter Service For You?
ActiveCampaign is a great newsletter service that can help you automate your marketing.
If your email list is small, then an email service like Mailchimp or Constant Contact will do the trick.
But if you have a larger email list and need more personalized campaigns, ActiveCampaign might be the right fit for you.
ActiveCampaign offers many features to support marketers who are already established in their respective fields and decrease their workload too.
One of the prominent features of Activecampaign is:
Customers can be targeted based on location, interests, specific behaviors, or when they interact with your website.
Does ActiveCampaign Have Landing Pages?
Yes, ActiveCampaign has landing pages.
ActiveCampaign will allow you to create a landing page in minutes.
With ActiveCampaign’s landing pages, you can easily simplify your marketing for the non-tech savvy people in your company.
Not only are they easy to customize with HTML skills, but also customizable depending on where and how your business needs them.
What Makes ActiveCampaign Stand Out From Other Email Marketing Automation Tools?
Features like lead scoring can help marketers properly evaluate their marketing efforts so they can better understand what’s working and what isn’t.
ActiveCampaign also offers features such as Activity Streams, Lead Scoring, and One-Click Actions to improve the performance of your campaign.
If you’re looking for an email service provider that will save you time by automatically creating email campaigns and templates for your customers based on their previous interactions with your business or website, ActiveCampaign might be the right fit for you.
ActiveCampaign offers many features that support marketers who are already established in their respective fields and decrease their workload too.
What Are ActiveCampaign’s Top Competitors?
Some of ActiveCampaign’s top competitors are Salesforce Marketing Cloud, HubSpot, Oracle Eloqua, and Mailchimp.
What Is ActiveCampaign’s Best Feature?
One of the features offered by ActiveCampaign like lead scoring can help marketers properly evaluate their marketing efforts so they can better understand what’s working and what isn’t.
Lead scoring helps you to identify your most profitable campaigns, as well as the ones that need improvement.
Is ActiveCampaign A CRM?
ActiveCampaign is a great email marketing tool and CRM, but it’s important to know that you’re mainly going to be driving deals through web inquiries, emails, or automated campaigns.
If this sounds like what you need in your business then Active Campaign might be the perfect solution for you!
ActiveCampaign Review Verdict: Can It Cater To Your Email Marketing Automation Needs?
- If you’re ready to invest in marketing automation, ActiveCampaign will offer you the best return for your investment.
It’s versatile and easy to use, yet it still offers an array of features that would satisfy any company’s needs.
Unlike other less robust automation tools, ActiveCampaign allows you to set up virtually any automation for your campaign: campaign triggers, following up on sales leads, automated segmentation & more.
If you need an integrated sales and marketing platform (combined with a CRM) as well, then ActiveCampaign fits the bill.
It seamlessly integrates your CRM with all of your email marketing data to give sales teams a better understanding of their leads.
You can also use the features like lead scoring and social media data to simplify follow-up processes.
ActiveCampaign is a tool that enables users to do more than just send emails.
It allows for the creation of landing pages, automated messages, and Facebook ads.
It is also important to note that ActiveCampaign integrates with many other tools, making it an ideal central location to consolidate your various social media efforts.
Other than that it has been vetted by many people & business organizations for the quality & service it provides to its customers.
But, ActiveCampaign might not be suitable for you if you’re in search of some budget-friendly marketing automation tools or just want to send just regular newsletters to your readers.
And if you think you don’t need these many automation features, in your email marketing tool, you can opt for budget-friendly tools with simpler automation like ConvertKit, Mailerlite, or Aweber.
You can also try one of these 15 email marketing software if you’re confused.
These tools are good & will work fine for you if you don’t need so many automation features & also have a tight budget.
So choose wisely.
ActiveCampaign Review Conclusion: Should You Invest In It?
ActiveCampaign is not just a way to send emails but also offers a way to automate email campaigns making it easy for users who are on the go.
It allows for the creation of landing pages, automated messages, and Facebook ads.
It is also important to note that ActiveCampaign integrates with many other tools, making it an ideal central location to consolidate your various social media efforts.
With so many different options for marketing automation software, ActiveCampaign will offer you the most functionality at a great price.
It’s versatile and easy to use, yet it still offers an array of features that would satisfy any company’s needs.
Unlike other less robust automation tools, Activecampaign allows you to set up any automation for your campaign: sales follow-ups, triggered campaigns, automated segmentation, and more.
If you need an integrated sales and marketing platform as well then ActiveCampaign fits the bill – it seamlessly integrates your CRM with all of your email marketing data to give sales teams a better understanding of their leads.
You can also use the features like lead scoring and social media data to simplify follow-up processes.
Activecampaign is not only designed for email marketing; this tool was created specifically in accordance with Facebook’s advertising standards so that marketers could reach out to potential consumers across social media platforms too.
This is the ultimate Email Campaign Tool for entrepreneurs and enterprises alike.
You can try it for 14 days & then decide whether it’s for you or not.
After all, it’s FREE to use for 14 days.