5 Best Ahrefs Alternatives [Updated]: [Ranked & Reviewed]

If you’re like me, you were probably pretty shocked when Ahrefs recently increased their prices. For many of us, Ahrefs has been an essential tool for SEO, and the price hike puts it out of reach for many budgets. Fortunately, there are a number of excellent Ahrefs alternatives that can help you with your SEO efforts.

In this post, I’ll review the 5 best Ahrefs alternatives.

So if you’re looking for a more affordable option, read on!

What SEO Tools Are The Best Alternatives To Ahrefs?

Starting off with my favorite option which is none other than:

1. Semrush

semrush homepage

Semrush is one of the best SEO tools on the market. It concentrated on keyword research, competitive analysis, and paid advertising campaign optimization.

However, it also includes elements such as on-page SEO analysis, backlink research, link building, social media management, local SEO, and rank tracking.

It’s most likely the most thorough tool comparable to Ahrefs in terms of breadth and quality.

One of the most talked-about drawbacks of Ahrefs is that it has quite fewer PPC features.

SEMrush includes a paid search software package that is very helpful for anybody searching for a Google Ad campaign tracking tool. Ahrefs does not have such a thing.

Related: Black Friday Software Deals

Semrush has a strong focus on data analysis for search engines, using a complete and simple collection of statistics brought together to guide you in your marketing and paid search engine marketing.

Overall, SEMrush is comparable to Ahrefs.

However, many people would argue that Ahrefs’ user interface is cleaner and that you have a lot of online resources and lessons to assist you on your way to achievement.

Semrush Beats Ahrefs In

  • 20B Keyword Database
    Semrush Keyword Analysis Tools has a database of 20 billion keywords
  • Content Funnel Structure Analysis With Impact Hero
    The SEMrush Impact Hero tool, which is built by Semrush, allows users to get an overview of their content funnel structure and identify the most impactful marketing techniques.
  • Eliminate invalid links Via Target URL Error Filter
    You can use the Backlink Analytics tool to monitor backlinks and those of competitors by using the Target URL error filter.
    This option allows you to eliminate invalid links that have previously been discovered.
  • Social Media Tracking & Analytics
    Semrush Social Media Tracker & Analytics Tool provides insights for YouTube & Pinterest and provides for direct posting to Google My Business.
  • In-Built Link Building Tool
    With Link Building Tool by Semrush, you can find new link-building possibilities, capture contact information for target websites, contact them and keep track of your campaign progress on the semrush platform all under the same roof.

Ahrefs Beats Semrush In

  • User Experience
    Ahrefs provide a much better user experience and a user-friendly interface in its site explorer tool
  • Comprehensive Link Analysis
    Complete link quality measurement
  • Easy To Grasp Keyword Research Metrics
    Keyword research information is presented in an easier-to-understand manner.
  • Content Ideas Research
    Comprehensive content ideas research
  • Semrush Underestimates Traffic Numbers
    SEMrush traffic analytics tool underestimates traffic by at most 42 percent on average.
  • Poor Link Analytics Data
    SEMrush, unlike Ahrefs, does not provide as much data on link analytics and updates its database every 2 weeks.

Semrush Pricing

Semrush offers 3 pricing plans for its users divided on the basis of features.

They offer both monthly and annual plans while offering a 17% discount on all of them if you buy annually.

Their plans are as follows:


Semrush can be best used by content marketers or firms searching for SEO software that is almost as comprehensive and good as Ahrefs, yet less expensive, should go with Semrush.

2. Mangools

mangools homepage

Mangools is the best Ahrefs alternative for non-techies.

If you’re intimidated by Ahrefs’ lengthy features and dashboard, Mangools might be the solution.

It offers a collection of five SEO tools that are available at a significantly reduced price than Ahrefs.

Mangools is a minimalist yet effective SEO tool that gives you all you need in an SEO toolkit without any of the extra features.

The goal is to provide a more modern, minimalist approach to competitive analysis and search engine improvement.

The dashboard design is intended for both novice and advanced users, and it contains a keyword research tool, you can also monitor your rankings, offers complete SERP and backlink analysis, as well as analyze SEO metrics and insights.

Yes, Mangools does not have as many features as Ahrefs, but it has all of the essential tools in one easy-to-use package, making it ideal for both SEO professionals and novices.

Mangools also contains some interesting capabilities such as ranking notifications by email that can help you keep track of how well your sites are performing in the SERPs.

With Mangools, you get these features:

  • SERP checking and previews
  • Rank tracking and reports are available.
  • Research into competitors
  • Backlink analysis tool and monitoring
  • Conduct keyword research with complete info. on keyword search volume, trends, and difficulty

Mangools Beats Ahrefs In

  • Daily Rank Tracking Updates
    Mangools offers daily rank tracking updates whereas Ahrefs offers weekly updates
  • Accurate Trend Data & Search Traffic Numbers
    Unlike Ahrefs, Mangools provides comprehensive trend data and search traffic numbers, which is why it’s the preferred tool for tracking brand trends

Ahrefs Beats Mangools In

  • Large Backlinks Database
    Backlinks are more easily found on Ahrefs, which has a larger backlinks database
  • Poor Accessibility Of Tools
    It’s smoother to move between features in the same dashboard unlike Mangools which has 5 separate tools which make navigation not so user friendly
  • Few Features Missing
    Mangools doesn’t offer a few features like content gap, link intersection, or SEO audits.

Mangools Pricing

Mangools is a superb online marketing and keyword research software for the money, we believe.

It shortens the large feature set of Ahrefs while also saving you money by only focusing on essentials.

This makes for a more pleasant user experience as well as allows you to save money.

Mangools offers monthly and annual subscription options.

The monthly plans are far less expensive than those from Ahrefs, and the yearly subscriptions make it even more so.

Their various plans are as follows:


Mangools gives users a 10-day free trial and allows them to upgrade or downgrade their account at any time without the need for a credit card.

3. SEO PowerSuite

The SEO PowerSuite software program is a desktop package that delivers excellent value for money in terms of SEO monitoring.

SEO PowerSuite is a comprehensive yet powerful SEO toolkit that includes rank tracking, website evaluations, keyword research, and more.

SEO PowerSuite is a downloadable software package that comes with a yearly license, whereas Ahrefs is a web/cloud-based tool.

The first thing to consider is that SEO PowerSuite is a desktop program, so most of the data is stored on your computer, which means you won’t have to pay extra for cloud-based storage.

The Rank Tracker tool connects with external proxies to allow you to keep track of a large number of keywords more inexpensively than other SEO software.

However, access to Webmeup’s backlink database is included in the price.

While you won’t have access to as much backlink data as Ahrefs, it may be good enough for some people.

Aside from this, SEO PowerSuite’s Enterprise software gives most customers almost unlimited usage for a set yearly price.

Unlike Ahrefs, you can utilize all of your SEO tracking and reporting capabilities as much as you want without being restricted to a certain number of projects or searches.

This makes it an affordable choice for freelancers and SEO firms since you won’t have to increase your pricing plan if your company can handle more clients.

SEO Powersuite Beats Ahrefs In

  • Free Plan
    Provides a free plan with numerous advanced capabilities
  • Accurate Rank Tracking
    Rank Tracking by SEO Powersuite has been rated 400% above Ahrefs
  • In-Built Link Building Tools
    Link Building Tools for managing and creating Links
  • On-Page SEO Checker
    Offers On-Page SEO Checker
  • Affordable
    Best for Low-cost software

Ahrefs Beats SEO Powersuite In

  • Best Customer Support
    Customer support is available round the clock
  • User Friendly
    The tool is beginner-friendly
  • Offers Many Features
    Great features list
  • Poor Site Audit
    Ahrefs Site Audit tool outperforms SEO Powersuite
  • Best Keyword Research Analysis
    Offers the best keyword research analysis and data visualization

SEO Powersuite Pricing

The most basic form of SEO PowerSuite is available for free. The price of a yearly subscription is $299.


4. Moz

moz homepage

One of our top Ahrefs alternatives is Moz.

You must be familiar with Moz through their flagship digital marketing blog and the Moz-developed Domain Authority metric, which was created by them.

Moz is a user-friendly and simple-to-use platform.

You can use its keyword research, content marketing, and competitor analysis tools with ease thanks to a straightforward design.

Every day, many bloggers and search engine optimization experts utilize Moz tools such as DA and PA for checking such metrics.

Moz’s dashboard is similar to the others.

After signing in, you get a fast overview of your tasks with charts and a conclusion.

The sidebar column contains several SEO tools. Each part features a simple interface that allows you to grasp and follow it with ease.

If you’re searching for high-quality sites like Ahrefs, Moz is the ideal option.

Moz also has a premium SEO toolkit with crawl and audit capabilities, as well as a suite of on-page optimization tools that will help you learn how to develop links, identify link-building goals, explore on-page optimization possibilities, and so on.

Moz Beats Ahrefs In

  • Customer Support
    Provides quality support
  • SEO Alerts
    Regular SEO alerting
  • Multiple SEO Types Monitoring
    Technical and Local SEO monitoring
  • Frequent Rank Tracking
    Frequent rank tracking updates
  • Better SEO Audit
    Better SEO audit features than Ahrefs

Ahrefs Beats Moz In

  • Better Crawling Speed And Frequency
    Faster SEO changes monitoring than Moz
  • Thorough Keyword Analysis
    Better keyword research analysis
  • Competitor Analysis
    In-depth competitor analysis
  • Data Visualization
    Better data visualization

Moz Pricing

They have 4 below plans and also offer a steep 20% discount if you buy yearly plans.


5. SERanking

seranking homepage

Another all-in-one SEO solution is SEranking, which provides a comprehensive set of tools and features.

It includes rank monitoring tools, keyword research and suggestion, backlink analysis, and other basic functions.

It’s also a good alternative to Ahrefs for organizations that don’t want to spend a fortune because of its price and reporting capabilities.

SE Ranking outperforms Ahrefs in terms of PPC characteristics.

There are several powerful tools accessible through SE Ranking that may be utilized to assist you with your Google ads PPC campaigns.

When compared to Ahrefs or other rivals like SEMrush, however, the value-to-features ratio is significantly higher with SE Ranking.

SE Ranking, on the other hand, does a fantastic job at reporting.

You may use SE Ranking’s report builder to build SEO reports.

With SE Ranking’s many tools, you may create an SEO audit and integrate further data from Google Analytics and Google Search Console.

It also allows for more cost-effective operation for large quantities of projects and team accounts.

A lot of people are unaware that SE Ranking offers a large link index, which gives access to a wealth of backlink information.

They also provide a competitive research tool that shows you which keywords your rivals are ranking for, making it an excellent substitute to Ahrefs’ numerous tools.

Overall, it’s a fantastic instrument with features comparable to, if not better than Ahrefs for a fraction of the monthly cost.

For smaller organizations that don’t need to monitor many sites or metrics, SEranking is an excellent value.

SEranking Beats Ahrefs In

  • Top-Level Bespoke Reporting
    Competitor analysis and ranking reports, as well as traffic, website audit, and financial reports are some of the available modules.
    Just select the time period for your report to be compared.
  • On-Page Checker
    The On-Page Checker checks your pages’ current SEO status and offers suggestions for improving them.
  • Track Historical Performance With Ease
    If you want to check the historical performance of your top keywords, Keyword Rank Tracker will let you do so.

Ahrefs Beats SEranking In

  • Real-Time Rankings Update
    Rankings aren’t refreshed in real time.
    You must wait a day before seeing rankings instead.
  • A Few Missing Metrics
    There is no data for competitive density, SERP elements, or trends.

SEranking Pricing

Marketers who are searching for reasonably priced best SEO tool to aid them in developing and evaluating their content marketing plan should go with SEranking.

Plans range from $31 to $189 per month.

Prices vary depending on how often you wish to use features like rank tracking and how many websites you want to monitor.

You can try out SEranking for 14 days without having to provide your credit card information.

FAQs On The Best Alternative To Ahrefs


What is better than Ahrefs?

There are several alternatives to Ahrefs that offer different benefits, depending on your needs. Some of the best ones include SERanking, Moz, and Semrush that’ll fit well with your SEO strategy.
SERanking is a great option for those who need an all-in-one SEO solution.
It offers rank monitoring, keyword research and suggestion, backlink analysis, and other basic functions. It also outperforms Ahrefs in terms of PPC characteristics.
Moz is a good alternative for organizations that don’t want to spend a fortune because of its price and reporting capabilities.
It includes rank monitoring, keyword research and suggestion, backlink analysis, and other basic functions.
Semrush is another excellent all-in-one SEO solution that offers features comparable to or better than Ahrefs for a fraction of the monthly cost.
It includes rank monitoring, competitor analysis and research (including identifying your top competitors), backlink analysis, and more.
SE Ranking is an especially cost-effective option for large quantities of projects and team accounts.

Is there a free Ahrefs?

Yes, ahrefs offers a few ahrefs webmaster tools account for free with some basic SEO analysis.

Is Semrush more accurate than Ahrefs?

There is no definitive answer to this question as both tools have their own strengths and weaknesses.
However, overall, Semrush is thought to be more accurate than Ahrefs. It offers more comprehensive data, including information on SERP features, competitive density, and trends.
Additionally, its pricing is more affordable than Ahrefs.

Is Ubersuggest better than Ahrefs?

Ubersuggest is a great tool for finding keywords, and it offers some features that Ahrefs does not.
However, Ahrefs is still thought to be more accurate than Ubersuggest.
It offers more comprehensive data, including information on SERP features, competitive density, and trends.
Additionally, its pricing is more affordable than Ahrefs.

Does Ahrefs have a free version?

Yes, there is a free ahrefs webmaster tools accounts available from Ahrefs with some basic SEO features available free.

How do I get the Ahrefs tool for free?

Just sign up for a free ahrefs AWT account and you’ll get access.

Is there a free SEO tool?

Yes, there are a few free tools available. Some of the best free options include SERanking, Moz, Google Keyword Planner, and Semrush.

What is a free alternative to Ahrefs?

There are several free alternatives to Ahrefs that offer different benefits, depending on your needs. Some of the best ones include SERanking, Ubersuggest, Moz, and Semrush.
Though all these ahrefs alternatives free tools offer limited functionalities in their free plan or offer a limited-time trial in which you can use all their features.

Is there a free alternative to Semrush?

Yes, there are many alternative SEO tools to Semrush including Ahrefs, Mangools, SEranking, Moz, etc. that fulfill all your need for keyword research tools, rank tracking, backlink monitoring, etc.



So, there you have it.

Our list of the 5 best ahrefs alternatives for all your SEO needs.

We’ve tried to cover a variety of different tools that should fit most people’s needs.

But if you still can’t find what you are looking for, don’t worry.

There are plenty of other options out there and we would be happy to help you find the perfect tool for your business.

Which ahrefs alternative are you going to try first?