11 Best Email Marketing Software & Services: Free & Paid – 2024

Email Marketing is the most cost-effective way to reach your customers.

But it’s not as easy as it sounds.

With Email Marketing, where 293.6 billion emails are sent and received each day, the ROI is $42 for every dollar you spend on it.

This means that if you spend 10k a year on this type of advertising, you could receive $4200 in return!

That’s A Huge Return On Investment

Also, the number of active email users is forecasted to climb up to 4.3 billion in 2023 from the current 3.8 billion according to a new report by Google.

Imagine, all of them could be your future potential customers.

But to make the most benefit out of this investment, you need a reliable Email Marketing Service that can help you craft personalized messages, set up automated campaigns, and track your results.

We’ve compiled this list of 13 Best Email Marketing Software & Services for you in 2024!

With these tools at your disposal, you’ll be able to create an effective strategy that will grow your business & increase sales over time.

13 Best Email Marketing Software, Services & Platforms For Every Need

I have been doing a lot of research on email marketing software, services, and platforms recently.

Related: Black Friday Software Deals

It has taken me a while to find the right one for my business because there are so many options out there!

I am here to share what I found with you in hopes that it helps you decide which one is best for your needs.

My first pick for you here is:

1. ActiveCampaign (14 Day FREE Trial)

active campaign

Best Suited for Small & Medium-Sized Businesses

  • Great User-Friendly Interface
  • 125+ Stunning Email Templates
  • 500+ Automation Templates With In-Depth Personalization
  • Lead Scoring
  • A/B Testing
  • Calendar/Reminder System
  • Landing Pages/Web Forms
  • Website Visitor Tracking
  • 850+ Direct Integrations & API
  • Geotracking
  • Social Media Integration
  • Automated Funnels & E-mail Sequences
  • Detailed Reporting & Analytics
  • Deliverability Rates Of 91.1% As Of June. 2024
  • Excellent Customer Support

ActiveCampaign, which is based in Chicago, can be used as an all-in-one marketing platform for anyone out there.

They also claim to offer great features that allow them to become one of the top email service providers in today’s market.

The power of ActiveCampaign is in its automation. If you need automation, then it’s the sure way to go!

A variety of email types, from simple marketing campaigns to A/B testing and SMS are all possible with Active Campaign.

Plus it has a powerful built-in CRM; meaning you’ll be able to contact your customers in the way they want!

ActiveCampaign is one of the most powerful and popular email marketing tools.

For small businesses that need to send out a lot of emails, this could be the ideal solution.

ActiveCampaign is a great option for companies who want to create sophisticated email marketing campaigns without the high upfront costs.

The intuitive design and robust features make it easy for anyone in your company with basic computer skills to set up an automated campaign or import one of ActiveCampaign’s 500+ templates.

ActiveCampaign’s A/B testing saves time and money by offering an advanced feature that allows you to run a test on your whole automation sequence.

This means, for example, if changing the number of touchpoints in one email results in more clicks or conversions than another version – then Active Campaign will automatically adjust this campaign until it finds what works best, making adjustments without any input from you!

ActiveCampaign is a must-have for small businesses because it includes an in-built CRM system to manage your sales, live chat, and of course email marketing automation.

It also comes with all the features you would expect from any high-quality software including activity streams, one-click actions & event tracking.

Read the full ActiveCampaign Review here.

ActiveCampaign has a lot of happy users.

You’ll find it’s one of the most likely tools for businesses, both big and small to make that jump up in size!

ActiveCampaign Pricing

Unlike some other newsletter services, they don’t offer a free tier which can be frustrating to those with less money in their budget, but this doesn’t mean you’re left without any options!

You still get access to excellent automation tools and are able to send unlimited emails.

But you get access to a full 14 Day FREE Trial With Active Campaign.

The base plans for up to 500 contacts are as follows:

  • Lite: $15 ($9 if paid yearly)
  • Plus: $70 ($49 if paid yearly)
  • Professional: $187 ($149 if paid yearly)
  • Enterprise: $323 ($258 if paid yearly)

And their rates will keep on increasing based on the number of subscribers you attain.

ActiveCampaign Pros And Cons


  • Extremely Powerful Automations
  • In-Depth Analytics & Reporting
  • 850+ Integrations
  • 91.1% Deliverability Rates


  • Too Many Features Can Overwhelm You
  • No FREE Plans

2. SendinBlue (FREE)


Best Suited For Small Businesses & Start-Ups

  • Has A FREE Plan That Can Send Upto 300 E-mails per Day
  • SMS + E-mail + Chat Marketing
  • Top-Notch E-mail Segmentation
  • Whitelisting/Blacklisting
  • A/B Testing With Detailed Reporting & Analytics
  • Send Time Optimization
  • Landing Pages
  • 60+ Direct Integrations & API
  • Free Migration From Another Tool
  • Real-time Statistics With Email Heat Map
  • Automated Funnels & E-mail Sequences
  • Deliverability Rates Of 96.3% As Of June. 2024
  • Excellent Customer Support

Sendinblue is a free email marketing platform with unlimited contacts and 300 newsletters per day.

If you are growing your list commercially, then Sendinblue has a plan for that too:

The Lite Plan starts at $25/month and allows up to 10,000 sends per month without any daily limit on sending emails.

They have a free platform that is extremely easy to use.

You can easily create clean-looking templates, automated welcome emails, and website opt-in forms with it.

Additionally, they offer live chat and CRM in their plan for up to 2k contacts; this includes automation workflows that you get access to!

What I loved about Sendinblue is that they have an AI that can analyze the best time to send your emails.

It will adjust its schedule so you always reach people when they’re most likely to open and read your email.

Statistics are an excellent way to measure your campaigns.

They provide metrics such as open rates, click-through rates, and deliverability among others.

You can also view a heat map of where people click on the emails that you send out which is particularly useful if you want to see how successful they were in attracting their attention!

The best part about SendinBlue is their email automation.

They also offer prepaid email offers like: You can top-up your account with 5000 email capacity for just $40 which never expires.

You can always recharge your account again, once your email credits reach zero.

The same is for their SMS services.

You can set triggers, and create custom workflows based on actions a subscriber takes on your site.

SendinBlue Pricing

All their plans come with unlimited contact storage and they charge the number of emails you send per month.

Few base plans that SendiinBlue offers are:

  • FREE: $0/mo + 300 emails/day+ Unlimited contact
  • Lite: $25/mo +10,000 emails/month + Email support + A/B testing and other statistics + Everything in FREE
  • Premium: $65/mo + 20,000 emails/month + Marketing Automation + Landing Pages + FB Ads + Everything in Lite
  • Enterprise: Custom requirements

If you are looking for discounted email marketing automation software, they have a Lite Plan starting at only $25/month.

But you can still get started for FREE with 9000 emails/month (300 emails daily) with unlimited subscribers.

SendinBlue Pros And Cons



  • Has A FREE Plan With E-mail Automation
  • SMS Marketing
  • Uses AI To Optimize Your Send Times
  • Has A WordPress Plugin


  • You Can Only Send Upto 300 E-mail/Day With Their FREE Plan
  • Poor & Outdated E-mail Template Designs

3. MailerLite (FREE)


Best Suited For Freelancers

  • Drag And Drop Email Editor
  • Custom HTML Email Editor
  • Built-in Photo Editing With File Manager
  • Mobile-friendly Email Newsletters
  • E-commerce Campaigns
  • Mailersend: Transactional Email Service
  • Pop-up Subscribe Forms With Embedded Signup Forms
  • Website Builder & Landing Pages
  • Subscriber Management & Email Automation With Dedicated IP
  • Deliver By Time Zone & Auto Resend Feature
  • A/B Split Testing With Reporting & Analytics With Click Maps
  • Segmentation & Personalization With Interest-Based Groups (Tagging)
  • 125+ Integrations With Developer API
  • iPhone Email Marketing App
  • Deliverability Rates Of 96.9% As Of June. 2024

Mailerlite has focused on delivering a clear and simple email service, that is easy to use.

MailerLite offers excellent customer support, and beautiful designs – it’s perfect for people who don’t want to use complex settings!

You can create engaging campaigns quickly using the user-friendly software that Mailerlites provides, track their results in detail, manage subscribers and unsubscribers easily as well as design custom popups or landing pages.

The tool also has lots of helpful features like integrations which are made easy to use too by staying simple enough for everyone.

The only thing that I hate about Mailerlite is that it has a highly strict approval process.

The process of getting your account approved is a pain in the ass.

Though it’s done for security reasons that also helps them to keep their E-mail Deliverability Rates higher & avoid their platform against spam use.

Arguably, they have the second-highest E-mail Deliverability Rate in this list of about 96.9% after HubSpot.

You also need a domain email & a personal website to get approved. Emails like Gmail, and Hotmail won’t help you in the approval process.

However, Mailerlite’s pricing is flexible, their deliverability is excellent, and they’re perfect for people who don’t have a large email list yet.

Mailerlite Pricing

They also offer you a free plan for up to 1000 subs which you can use for free forever until you reach that limit.

The free plan has limited features and allows you to send up to 12,000 emails per month.

Upgrading to their paid plans gives you access to all the features that help improve your marketing efforts, including landing page builder, embedded forms, pop-ups, unlimited emails, & more!

Their plan breakdown is as follows:

  • FREE: 0 – 1,000 subscribers + 12,000 emails/mo
  • $10/mo: 0 – 1,000 subscribers
  • $15/mo: 1,001 – 2,500 subscribers
  • $30/mo: 2,501 – 5,000 subscribers
  • $50/mo: 5,001 – 10,000 subscribers

You’ll also have unlimited storage space so it’s easy to organize large lists of followers who are interested in what you’re selling as well as track any results (opens by location reports).

Mailerlite Pros And Cons



  • Has A FREE Plan For Up To 1000 Subscribers
  • Very Easy To Use
  • Second Highest Email Deliverability Rates Of 96.9% In This List


  • Lack Of Some PRO Features Like Full Reporting, Advanced Automations, CRM Features, And Spam/Design Testing
  • Has A Thorough & Strict Account Approval Process
  • You Need A Personal Website And A Domain Email Address In Order To Use This Service

4. GetResponse (FREE Forever Plan)


Best Suited For Digital Marketers

  • Drag And Drop Email Editor
  • Transactional, Abandoned Cart Emails
  • Data Analytics
  • List Segmentation
  • Powerful Email Automation Templates
  • Drag & Drop Automation Editor
  • Website Visitor Tracking
  • Conversion Based Sales & Webinar Funnels
  • Marketing Automation
  • Live Chat
  • Website Builder
  • Paid Ads Management
  • On-Demand Webinars
  • Landing Pages/Web Forms
  • Web Push Notifications And SMS Marketing
  • Deliverability Rates Of 83.8% As Of June. 2024
  • Manage Paid Ad Campaigns

GetResponse is an easy-to-use newsletter tool that has a ton of pro features.

Their prices are very competitive, especially as they have such a global reach in 182 countries and engage over 1 billion subscribers monthly!

If you’re looking to scale your business, then all-inclusive marketing software is the perfect solution.

They offer:

  • Email Marketing Campaigns,
  • Powerful Marketing Automations,
  • Paid Ads Management,
  • Webinar and Sales Funnel Builder,
  • Live Chat,
  • Web Push Notifications, and
  • High Converting Landing Page Builders

So that your customers can find their way into the funnel with ease, also equipped with their webinar software.

Their Autofunnel tool has got ready-made landing pages and email templates that’ll make your work easier! Plus you get 30+ landing page options to choose from so it doesn’t have to be difficult or boring at all.

With Autofunnel, you can drive lead generation and product sales.

You’ll also receive help with webinar registrations.

They are optimized to nurture your email list and maximize conversion rates in order for your funnel to be as successful as possible.

However, their templates seem old-fashioned & their deliverability rates are also not that impressive.

GetResponse is one of the best email marketing services to help you automate your sales process.

It has a robust library with multiple smart automation features such as a drag-and-drop builder which allows you to segment your lists automatically into customized groups according, for example, to customers’ interests or behavior.

However, this software is best suited for online marketers as these features will be best utilized by them.

GetResponse Pricing

It comes with a FREE Forever Plan that allows you to send unlimited newsletters for up to 500 contacts.

It can be used for creating automated sales funnels and landing pages with ease.

Their cheapest pricing plan starts at $15/Mo for up to 1000 subscribers (paid monthly)

GetResponse pricing breakdown is as follows:

  • FREE Plan: Up to 500 subscribers + Unlimited emails + 1 landing page with a monthly limit of 1000 visitors +1 website+ 1 Custom domain + Signup forms
  • Basic Plan: $14/mo for 1000 subscribers + Autoresponders + Unlimited landing pages + Unlimited Website Builder + Basic segmentation + Email scheduling + Everything in FREE
  • Plus Plan: $49/mo for 1000 subscribers + Marketing automation + Webinars + 3 team members + Contact scoring and tagging + Advanced segmentation + 5 sales funnels + Everything in Basic
  • Professional Plan: $99/mo for 1000 subscribers + Unlimited automations + Paid webinars + 5 team members + Ecommerce features + Web push notifications + Unlimited funnels + Everything in Plus

Moreover, they offer a straight 18% discount on yearly plans and a 30% discount if paid for 2 years.

GetResponse Pros And Cons


  • Has A FREE Forever Plan
    For Up To 500 Contacts
    That Can Send Unlimited Newsletters
  • Conversion Sales & Webinar Funnels
  • Live Chat
  • Web Push Notifications
  • Intelligent Automations
  • Manage Paid Ad Campaigns
  • Track Visitors On Websites
  • One Of The Best Landing Page Builders


  • Outdated E-mail Templates Designs
  • Deliverability Rate Of Only 83.8%

5. Keap By InfusionSoft
(14 Day FREE Trial)


Best Suited For E-Commerce Businesses

  • In-Built Powerful CRM
  • Automation
  • Email Marketing Integrated With CRM
  • B2B Capabilities
  • Create Invoices
  • Schedule Appointments
  • Mobile App
  • SMS Messages & Keap Business Line
  • Quotes
  • Reminders & Reports
  • Internal Forms
  • Landing pages
  • Sales Pipeline
  • A/B Testing
  • Recurring Payments
  • Checkout Forms
  • Lead Scoring
  • Powerful & In-Depth Analytics
  • 100+ Other Fantastic Features

Keap is a great software application for contact management with marketing, sales, and e-commerce tools to help you succeed in your business.

Keap not only has these great features but it also comes at an affordable price when you compare it to the top CRM app competitors like Salesforce or Zoho’s customer relationship management (CRM) solutions.

To make things even better, there are plenty of tutorials available that provide step-by-step guidance on how to maximize each feature they offer!

The best thing about this program though might be its simplistic interface which makes navigating through all your data so easy – especially for beginners who don’t know much about managing contacts themselves and need help from their tech-savvy peers.

Keap is the perfect tool to manage all your online sales in one place!

It offers a variety of features, including options to segment contacts and tracks customer interactions through personalized communication triggers based on emails opened, clicks, etc!

You can also manage inventory management with automated notifications for low stock levels or other alerts that you need to keep tabs on.

A hosted shopping cart makes it easy enough as pie-perceiving customers what they want – from tracking orders to sending quotes and invoices straight away without any extra hassle at hand (smile).

You get these features that will cover all of your business needs.


Keap Pricing

Unfortunately, Keap doesn’t offer you a FREE Plan, but you can try Keap for 14 Days FREE of Cost. You also don’t require a credit card also.

Talking about pricing & plans, their prices are also top-notch as their services are.

They offer 4 plans to their customers and the price depends on the number of subscribers.

Their base plans for 500 subscribers are as follows:

  • Lite Plan: $79/mo + CRM + Email marketing + Lead capture + Easy Automations + Appointments + Mobile app & business line + Automated text messaging + Payments & invoicing
  • Pro Plan: $169/mo + Landing pages + Advanced automations + Sales pipeline + Text message broadcasts + A/B testing + Checkout forms + Sales reporting + Pipeline analytics + Everything in Lite
  • Max Plan: $199/mo + Sales funnels + Lead scoring + 1-click upsells and cross sells + Recurring upsells + Promo codes + Native Shopify integration + Marketing performance analytics + Engagement analytics + Everything in Pro

Their cheapest plan comes at $79/Mo for just 500 contacts & scales higher as you go up.

But if you’ll sign up with my link you’ll get your first 2 months at just $40/Mo.

Keap Pros And Cons



  • Perfectly Optimized For Business Needs
  • E-Commerce Businesses Can Thrive On Keap


  • No FREE Plan
  • Limited E-mail Templates Designs
  • Costly

6. EmailOctopus (FREE)


Best Suited For Individuals & Businesses

  • Drag And Drop Email Editor
  • Image Library
  • Data Analytics
  • List Segmentation
  • Email Automation Templates
  • Drag & Drop Automation Editor
  • Drip Campaigns
  • Advanced Reporting
  • Advanced Personalization
  • Landing Pages/Web Forms
  • CAN-SPAM Compliance
  • Deliverability Rates Of 88.7% As Of July. 2022
  • Excellent Customer Support

EmailOctopus is an all-inclusive email marketing service that helps businesses design, launch and manage personalized email campaigns.

The drag-and-drop email editor makes it easy to create customized templates for your organization’s needs.

You can use EmailOctopus’ automation functions in order to schedule time-based onboarding or drip sequence emails with the click of a button!

EmailOctopus significantly reduces the time it takes to manage email marketing campaigns by simplifying and speeding up data collection.

The platform automates customer contact management, so you can organize and store subscriber information in one place for easy access.

EmailOctopus also helps marketers improve campaign performance through analytics that tracks click rates, open rates, bounce rates—and more than just your personal inbox!

EmailOctopus has a great system for integrating your emails with other applications.

They have integrations with some of the most popular third-party apps such as Salesforce, SurveyMonkey, Shopify, and Eventbrite!

EmailOctopus Pricing

Their pricing is based on the number of subscribers you have so it’s scalable from small businesses all the way up to enterprise companies who want their own internal CRM or customer support platform built in.

The company also provides plenty of helpful FAQs and tutorials that can answer any lingering questions about set-up or usage too.

A few plan details are:

  • FREE Plan: Up to 2,500 subscribers and 10,000 emails per month
  • Pro Plan: $24/mo for 5000 subscribers and 50,000 emails per month

And the pricing scales depend on the number of subscribers you attain.

EmailOctopus Pros And Cons



  • Has A FREE Plan For Up To 2.5K Subscribers
  • Highly Beginner Friendly
  • One Of The Cheapest Alternative To Other Famous Email Marketing Software


  • Lacks Advanced Segmentation
  • The Only Thing I Didn’t Like Is That I Didn’t Find It Sooner

7. AWeber (FREE)


Best Suited For Small Businesses & Individuals

  • Email Automation With Drag And Drop Email Builder
  • RSS To Email
  • 100+ Of Email Templates
  • AMP Emails
  • Hosted Broadcast Archive
  • 1000+ Professional Images
  • Email Split Testing
  • Behavioral Automation
  • Cart Abandonment / Purchase Tagging
  • Branded Click-tracking Links
  • Unlimited Landing Pages
  • Google Analytics And Facebook Pixel Tracking
  • List Building & Advanced Segmentation
  • Advanced Message Analytics
  • Advanced Audience/Account Analytics
  • Webpage Tracking
  • Email Sales Tracking
  • Web Push Notifications
  • 500+ Integrations & Free Migration
  • AWeber Ecommerce
  • 24/7 Live Support – Phone / Email / Chat

AWeber is a market leader when it comes to choosing the Best Email Marketing Service for your needs.

They are knowledgeable and helpful, especially for small businesses or startups looking to get their business off the ground.

For more than 20 years, they have been helping companies stay connected with their customers.

They’ve served over one million people who rely on them for reliable solutions that work through emails alone!

Alongside its award-winning 24/7 US-based customer support team that helps get you up and running quickly.

Aweber also provides the ability to build responsive landing pages; manage contacts lists; send amazing emails (without worrying about pesky tech issues); push instant notifications when someone opens your mailings – all available without needing any technical prowess whatsoever.

AWeber list management is ideal for those who want to take their business or email marketing in a new direction.

You can import an existing email database and create special rules that will automatically send out emails based on specific actions like site visits, click-throughs, purchase activity- whatever you need!

Additionally, they have clever lead generation tools which are perfect if you’re looking to reach people interested in your products or services before anyone else does.

They have over 700 templates available that you can use when designing your communications, and they just released the ability to add web fonts in addition to standard fonts as well!

One selling point of theirs is also how helpful their support team was – I had an issue with my account on two different occasions so far, but every time someone from Aweber got back into touch with me within minutes both times.

AWeber Pricing

With AWeber, you can get started with a free plan which has an unlimited number of landing pages, sign-up forms, and automated email campaigns with an email sending capacity of 3000/Mo for up to 500 subscribers.

The Pro Plan starts at $19.99/month for businesses that have 500 subscribers on their list and they offer a steep discount of 19.2% on annual plans.

AWeber Pros And Cons



  • List Management Is Top-Notch
  • Sales Tracking
  • Best Support Service


  • Expensive Than Competitors
  • Lacks Spam & Design Testing
  • Few E-mail Templates Are Outdated

8. Pabbly (14 Days FREE Trial)


Best Suited For Micro Businesses

  • Drag And Drop Email Builder
  • Connect External SMTPs
  • MX Cleaner
  • In-built SMTP Included
  • Inbuilt Email Templates
  • Import Emails
  • Unlimited Custom Field
  • Marketing Automation
  • Email Personalization
  • List Management
  • 2X Open Rate
  • Enhance Lead Capture
  • Email Tracking
  • Subscription Forms
  • Add Multiple SMTPs
  • Autoresponders
  • Auto-followups
  • SMTP Routing
  • Google Analytics Integration
  • Zapier Integration
  • Email & Chat Support Available

Pabbly is the one-stop-shop for all of your online business needs, and it’s also affordable.

Pabbly offers a full-service suite of marketing tools to help you build an email list or clean up old mailing lists with ease.

They offer a complete management bundle at a low cost which includes: form building, email marketing (email newsletters), subscription billing services (subscriptions payments), and mail list cleaning services that allow users to remove people who haven’t opened their messages in 6 months from any future campaigns

The company name “Pabbly” has done away with unnecessary words as well by providing only what they’re actually known for – offering innovative advertising solutions such as form builders, e-mail marketing packages like monthly newsletter blasts, and much more.

The Pabbly email marketing service is a one-stop-shop for all your communications needs.

With features like list management, autoresponders, segmentation of subscribers & much more.

With one-click campaigns, you can boost your email marketing performance and run bulk emails to all of your prospective users.

Pabbly also handles bounce and spam complaints about popular SMTP services such as Amazon SES, MailGun, Mandrill, or SendGrid so that you don’t have to worry about it!

Pabbly Email Marketing’s pricing is based on how many subscribers you have.

Though they don’t have a free plan, they offer you a 14 Day FREE Trial in which you can manage up to 100 subscribers.

Also, they claim to be a lot cheaper than the rest of their competition & boast a deliverability rate of 97%.

Pabbly Pricing


You can save your time by using the Pabbly Email Marketing service.

You’ll be able to make bulk mailing campaigns and send them with just one click, which is very helpful when you want to get as many prospects’ emails on a list as possible!

Pabbly Pros And Cons



  • Auto List & Database
    Cleaner For Inactive
  • Cheaper Alternative To
    Other Providers
  • Deliverability Rates Of 97%


  • Lacks Advanced Tracking
  • Layout Centered Towards Business Features Like Managing Payments, Subscriptions & Billing
  • Online Reviews Aren’t That Good

9. Benchmark Email (FREE)


Best Suited For Ecommerce Email Marketing

  • Grow Your Subscriber List with Forms, Popups, Polls, Surveys, & Landing Pages
  • Email Checklist, Drag And Drop Email Editor With A/B Split Testing
  • Segmenting Leads Is A Breeze
  • Assign Scores To Each Subscriber Based On Their Engagement Rates Or Purchase History
  • Advanced Form & Email Automation
  • Page Targeting
  • Custom HTML  & CSS
  • Track Website Activity
  • 24×7 Email Support
  • Automation Of User Activity
  • Pre-built Beautiful Responsive Email and Landing Page Templates With Count Down Timer, Images, Buttons, etc.
  • Geotracking & Social Share Counter
  • Intuitive Reports To Measure Clicks, Opens, Conversions, etc. & In-Depth Analytics
  • Up To 1500+ Integrations

Benchmark Email, a multinational service provider with locations in 15 countries across the world, prides itself on providing global service.

I spoke to numerous of their (more than 100+) employees on many occasions, and their support is truly quick and pleasant.

Their customer support has won accolades, so I suppose that’s something to be proud of.

Benchmark Email is a decent choice for users who want a no-fuss tool that does the job well.

Both in terms of user experience and features available, they’ve done an excellent job.

This is especially true when you consider that many of Benchmark Email’s functions may be used without spending any money.

Though your maximum number of emails per month is 250 with unlimited contact storage, it’s a good option to go with.

Benchmark Email is a one-stop shop for email marketing that’s laser-focused on providing a fast and simple solution without requiring hours of training.

It does include some basic segmentation capabilities available in other mass email services like AWeber and Sendinblue, which enable you to customize your emails and direct marketing campaigns and send customized content to people based on their responses.

It also, however, provides a wide range of features that allow you to create attractive emails as well as set up automated sequences of communications to better engage clients.

In short, the user experience of Benchmark Email is excellent, but it lacks certain features.

Benchmark Email Pricing

Benchmark’s monthly pricing breakdown is as follows:

  • $0/mo: Unlimited subs + 250 emails/mo
  • $15/mo: 1 – 500 subscribers
  • $23/mo: 501 – 1,000 subscribers
  • $35/mo: 1,001 – 2,500 subscribers
  • $58/mo: 2,501 – 5,000 subscribers

The pricing escalates on the number of subscribers and they also offer steep discounts if you pay annually.

Moreover, they also offer unlimited emails on all of their paid plans.

Benchmark Email Pros And Cons



  • FREE Plan For Sending 250 Emails/Mo & Store Unlimited Contacts
  • Highly Beginner Friendly
  • Beautiful Pre-Made Template Designs
  • Marketing Automation


  • Extra File Storage Charges
  • Deliverability Rate Isn’t As Promising But Continuously Improving

10. Constant Contact
(30 Day FREE Trial)

constant contact

Best Suited For Managing Events

  • Plan Events With Tickets, Invitations & Registrations
  • Drag And Drop E-mail Template
  • E-mail Segmentation & Automation
  • A/B Testing
  • Social Posting, Inbox, Scheduling, and Analytics
  • Facebook and Instagram Ads
  • Landing Pages
  • Contact List Management
  • 60+ Direct Integrations & API
  • Tracking Tools With Detailed Reporting & Analytics
  • Surveys & Polls
  • Automated Funnels & E-mail Sequences
  • Deliverability Rates Of 91.5% As Of June. 2024
  • Excellent Customer Support

Constant Contact was founded in 1995.

In November of 2015, they were purchased by Endurance International Group and since then have been getting a lot more attention for their email marketing services.

The company has a unique approach to event management.

They manage invitations, registrations, and tickets among other things

They feature 100+ modern mobile-optimized templates, that help you engage customers while converting them into loyalists, by offering real-time reporting with analytics on your campaigns, as well as a bonus, like coupons, or polls!

Constant Contact Pricing

Constant contact has different tiers depending on how many people you are mailing.

If you’re just sticking with sending emails to 500 contacts then it’s only 20 bucks per month but if you have over 35k subscribers they charge as much as $335/Mo.

If you’re looking for niche features like event management and also want top-notch email deliverability, Constant Contact is the service provider for you.

Currently, they provide you with a 30 Day FREE Trial which you can gain access to below.

Constant Contact Pros And Cons


  • Event Management Features
  • Deliverability Rates Of 91.5%


  • Way More Expensive
  • Basic & Limited Automations

11. Kartra Mail
(14 Day Trial For $1)


Best Suited For All-Inclusive Marketing Platform

  • Drag & Drop Drip Campaigns With Behavior-Based Automation
  • Email Marketing With List Management, Segmentation & Personalization With A/B Testing
  • Abandoned Cart Saver With SMS Features
  • Affiliate Management & Tracking
  • Event-Triggered Actions With Interaction Tracking
  • Form Builder With Image Library
  • Landing Pages/Web Forms
  • Lead Capture, Notifications, Nurturing, Qualification, Segmentation
  • Multi-Channel Marketing With Performance Metrics
  • Reporting/Analytics, Sales Analytics
  • Credit Card Processing
  • CRM & Auto-Responders
  • SEO Management
  • Subscriber & Taxes Management
  • Website Visitor Tracking & Source Tracking
  • 100+ Other Fantastic Features

Kartra is an all-in-one marketing platform that helps you run your online business and makes it easier for you to make money.

With Kartra, the work of running a campaign can be done in minutes instead of hours with automated campaigns based on recipients’ behaviors such as watching videos or opening emails.

If someone watches one video from your company, they will then automatically receive follow-up messages about other videos offered by the same company without any manual intervention required!

You’ll definitely love this product if you’re an online marketer.

Features offered like Kartra Affiliates will help you hire & pay affiliates to promote your products.

Don’t underestimate the E-mail Marketing aspect of Kartra.

On the basis of performance, it directly competes with big leaders like ActiveCampaign, Aweber, Convertkit, MailerLite, Constant Contact, etc.

Not only their Email Marketing Service is awesome, but they offer you 14 other software under the name of Kartra.

Those are:

  • Kartra Checkouts
  • Kartra Pages
  • Kartra Leads
  • Kartra Marketplace
  • Kartra Integrations & API
  • Kartra Funnels & Campaigns
  • Kartra Memberships
  • Kartra Videos
  • Kartra Helpdesks
  • Kartra Calendars
  • Kartra Forms
  • Kartra Affiliates
  • Kartra Agency
  • Kartra Marketplace
  • Kartra Mail

If you’re thinking of just using Kartra Mail, & not the other things, I’m afraid to say that, but then it’s not meant for you.


Sometimes integrations fail to work & people have to bear losses.

The best thing about Kartra that I love the most is that they provide everything under the same hood.

There’s no need to manage integrations with other software to move your data to & fro.

Moreover, it reduces you to fewer errors & less debugging, ultimately leading to more productivity.

Basically, it’s just not an Email Marketing Software, it’s a full suite for Marketing Agencies.

So, if you’re one of them, you should try Kartra (ClickFunnels Alternative)

Kartra Pricing

Every Plan of Kartra comes with this 13 Software already bundled (leftovers are add-ons).

They have 4 plans where the cheapest plan is for $99/Mo in which you can send up to 15,000 Emails/mo.

If you purchase their yearly plans, the cheapest plans then start from $79/Mo.

Also, they don’t have a FREE Plan & even for their 14 Day FREE Trial, you’ve to pay $1.

This is best for people who prefer online marketing activities & require integrations on a large scale.

Kartra Mail Pros And Cons



  • Perfectly Optimized For All Your Marketing Needs
  • Advanced Automations
  • Emails and SMS


  • No FREE Plan
  • 14 Day Trial Costs $1
  • Costly

How To Choose The Best Email Marketing Software Before Buying


In order to get the most out of your E-mail Marketing, first of all, your brand needs to pair up with the ideal E-mail Marketing Service that caters to your business needs.

Not all E-mail Marketing Software will provide you with the same features.

Sometimes the features required by your business, either come pre-bundled with your pricing plan, or you need to buy them as an add-on.

So, establish your E-mail Marketing Goals first & figure out your needs & necessities, figure out how will you establish relations with your customers, will your E-mails are going to be transactional (promoting a product) or informational, etc.

A good E-mail Marketing Software is considered an ideal option if it contains the following features:

1. A/B Testing

a-b testing with email automation in email marketing software

A/B testing is an invaluable tool for any email marketing campaign.

Choose an E-mail Marketing Platform that lets you test A/B Test everything.

Ranging from Testing of Subject lines & all the way to the content body, CTA buttons, Design & Layout, etc.

If you’re looking to grow your business through conversion-based campaigns, then make sure that the platform offers this service before signing up!

2. List Segmentation & Personalization

email list segmentation in email marketing software

Segmentation is the key to success in ultra-targeted emails.

Segmenting the subscriber list according to gender, purchase behavior, etc, is an important factor to decide for you, which is converting better & which aspects are failing

Check beforehand if you’re getting an option to segment the people based upon their behavior like they opened your email, clicked a link in an email you sent them, converted from your email, etc.

Also, personalized E-mails have even better results when people can see someone who looks like them in an ad or on a website.

Emails containing the names of customers will be given higher priority & leads to increased conversions.

Check if you’ve got the facility to include names in their E-mail Marketing Service & can take decisions based upon their past behavior.

So, always look for these 2 features namely Segmentation & Personalization, when going for Email Marketing Software.

3. Third-Party Integration

third party integration

Your Email Marketing Service provider should allow you to easily connect various apps like zapier, integrately, Google Analytics, etc. to let you export & import your email information.

This is important for most large businesses, but start-ups or small businesses don’t require it.

Integration should be allowed for CMS platforms like WordPress, Shopify, or any other E-com partner & many different apps.

It can also be to facebook to manage & run your ads, etc.

Check beforehand what integrations you need, & whether your preferred Email Marketing Platform provides you with all those integration types.

4. Drag & Drop Email Builder With Pre-Built Responsive E-mail Templates

drag drop

Your E-mail Marketing Platform must provide you with a Drag & Drop Interface for creating your E-mail design layouts (especially if you’re in the E-com industry).

A good email platform should allow you to design the look of your emails from scratch but must also come with a variety of quality templates that work well on smartphones and other mobile devices.

Also in today’s world, fewer and fewer people are opening their emails from a traditional desktop setting.

This means choosing an E-mail Marketing tool with functionality and mobile-optimized templates is essential.

If someone opens your message on their smartphone device, but it can’t display correctly for them without any issues – they’ll bounce immediately!

Thus your E-mails must be responsive for both desktop & mobile.

5. Marketing Automation

email marketing automation software

For a business owner, the ability to automate their marketing efforts is an invaluable asset for keeping up with the competition.

One such way they can do this is by creating triggered emails based on previous customer actions or shopping habits which includes sending order confirmations when items have been bought as well as follow-ups if certain purchases haven’t happened yet.

So it’s not too late to take advantage of them while prices last!

Even if you are just a blogger, you should always try to get your hands on an E-mail Marketing Service that allows you to use Automation.

If someone fills your sign-up forms on your blog, or someone buys from your blog, they should automatically be notified about their activities.

You can also run an automated campaign to promote a service/product & set the automated sequence that’ll keep on firing each time your user performs an action.

6. Campaign Insights, Reporting, Analytics & Tracking

data analytics email marketing software

Tracking your email’s performance is vital to the health of any campaign.

If it doesn’t reach its target audience, then you’ll be wasting a lot of time and energy on an unsuccessful endeavor!

The goal should always be for people to open their emails & click the links within the emails you sent them.

To do this, you need access to information about where they are opening them from, after how much time the link was clicked after the email was sent, etc.

So with tracking enabled in your software, that will let you know how many opened your message or clicked through your link, these things will help you determine the success rate of your email marketing campaign.

Moreover, the full analytics & reports should be presented on your dashboard about your E-mail open rates, Bounce Rates, Delivery Rates, Unsubscribe Rates, etc. to make it easier for you to decide about the necessary changes you need to make ahead.

7. 24/7 Customer Support

24-7 customer support of email marketing software

The best email marketing service providers provide the support that can help you achieve your goals.

Think about the type of communication and assistance you’ll need for emails, sales, or technical difficulties?

Choose a provider who will give you what kind of service is appropriate to meet your needs on channels most preferred by yourself.

Customer Support is a Must-Have for all of your E-mail Marketing Needs.

Look for what type of customer support Email Marketing Provides.

  • Does it chat/E-mail support or both?
  • Is it 24/7 Available?
  • Is the Customer Support responsive & helpful or not?

Check for these points on their social media handles, read their reviews, etc.

And if you come across any person who’s using that service, directly get to know all this stuff from him.

8. Delivery Rates & Reliability

high delivery rates of email marketing softwares

If you’re looking for an email marketing service that has great delivery rates, then your best bet would be to go with a more expensive service.

If not, then it’s better off to go with something cheaper.

Delivery rates should be excellent with your chosen email marketing provider.

Email delivery rates below 80% are crap, while 93% and beyond are considered the best.

If you’re going for cheap & budget-friendly email marketing software, you can expect delivery rates to range from 80-to 93%.

9. Developer Friendly

developer friendly

If you’re someone with a big budget in hand or have developers that work for you.

Then it’s important to research what platforms offer the ability for developers to code HTML emails.

For example, if you have a developer who can do this task but lacks the resources or time needed.

Then it may be wise to find an email marketing provider that will support your developer by providing everything he needs (including coding and design assistance on top of data management tools).

10. Variety Of Sign Up Forms

An option of having an opt-in form on your website is given, with near about every email marketing service.

These can be sidebar opt-ins, in-post opt-ins, Pop-Ups, Exit Intent Pop-ups, etc.

Though you don’t need these if you’re using page builders like Elementor or Thrive Suite as it comes in-built with these.

11. Budget Friendly

budget friendly email marketing software

You want something that will help grow and build up the company without breaking the bank.

There are a few options out there, but some of them can be pricey depending on what kind of features they have, like custom templates or analytics.

If these aren’t important for you, then it’s not necessary to spend all this money; maybe one with less expensive monthly rates is more prudent for small businesses just starting out!

12. Scalable Pricing

scalable pricing of email marketing software

This is one of the most important things to look for.

Many E-mail Marketing Services will lock you in for a very small entry price.

But as your list grows with time, their renewal pricing will go up exponentially.

Make sure before opting for such E-mail Marketing Software.

Because once you settle & have everything set up, it becomes a pain to migrate to some other providers.

How To Choose The Best Email Marketing Software For Your Business: Infographic


Just copy & paste this code below into custom HTML of WordPress sites & use this infographic on your website hassle-free:

<a href=''><img src='' alt='how-to-choose-the-best-email-marketing-software-for-business-infographic-by-themistakenman' width='700' border='0' /></a>

Best Practices You Should Follow While Using Email Marketing Software, Platforms, Or Services


  • Prefer Keeping Your Email 500-650 Pixels Wide
  • Optimize Your Email’s Preview Text To Make It Look Good On All Of Your Customers’ Devices
  • Include An Email Signature And Make It As Personalized As Possible
  • Personalize Your Email Greeting
  • Put Your Logo On The Upper Left Side Of Your Email
  • Keep Your Message & Call To Action Crystal Clear


  • Never Use Above 3 Typefaces
  • Avoid Buying Contact Lists
  • Avoid Using no-reply As Your Email Address
  • Avoid Sending Direct Affiliate Links. First Cloak Them, & Then Hit Send
  • Avoid Composing Long Emails
  • Avoid Using These Spam Words Within Your Email Body & Subject Lines

FAQ’s About What’s The Best Email Marketing Software, Platforms & Services


What Are The Best Free Email Marketing Services?

The Best FREE Email Marketing Services and software in 2024 are:
1. SendinBlue (Send 300 Emails/Day) for unlimited subscribers
2. HubSpot (Send 2000 Emails/Mo) for up to 1000 subscribers
3. EmailOctopus (Send 10K Emails/Mo) for up to 2500 subscribers
4. Mailerlite (Send 12K Emails/Mo) for up to 1000 subscribers
5. Aweber (Send 3000 Emails/Mo) for up to 500 subscribers
6. Benchmark (Send 250 Emails/Mo) for unlimited subscribers

Which Is The Best Email Marketing Software, Platform, Or Service In 2024?

To be true, it depends upon your needs.
If you’re a Blogger, ConvertKit is the best option.
If you’re a Small or Medium Business then Keap, HubSpot, or ActiveCampaign will be best for you.
If you’re an E-commerce Business, then Keap will be the best option to go with.
If you’re an Event Manager, then ConstantContact is a must-have.
And, if you’re searching for an All-In-One Inclusive Marketing Platform, then Kartra Mail, HubSpot, or Keap is the best choice.

What Is The Most Secure Free Email Provider in 2024?

The most secure free email providers in 2024 are HubSpot & Mailerlite

How Many Emails Can You Send With Free Mailchimp?

You can send 10,000 Emails/Mo for up to 2000 subscribers with MailChimp.

Is Sendinblue Better Than Mailchimp?

Yeah, SendinBlue provides you with more robust automation & analytics than Mailchimp. Though they’ve only 300 Emails/Day sending capacity while MailChimp has 10K Emails/Mo sending capacity, still SendinBlue provides you with more in-depth analytics. Also, SendinBlue has an AI built-in, that sends your Emails at that time when your users are most likely to open & read their emails.
Try SendinBlue

Is Sendinblue Free?

SendinBlue is FREE for life. The only limiting factor for you is that you can send only up to 300 Emails/Day.
Try SendinBlue

Is GetResponse Free?

GetResponse is only FREE for 30 days. After that, you can upgrade to their $15/Mo plan in which you can manage up to 1000 subscribers.
Try GetResponse

Is GetResponse A CRM?

You can say that though. Besides Email Marketing, the company’s services include webinar marketing, CRM, social media marketing, lead generation as well as e-commerce functions.
Try GetResponse

What Do You Know About Email Marketing?

Email Marketing has the highest ROI of any marketing strategy due to its cost-effectiveness and an exponentially increasing number of email users.
With Email Marketing, where 293.6 billion emails are sent and received each day, the ROI is $42 for every dollar you spend on it.
This means that if you spend 10k a year on this type of advertising, you could receive $4200 in return!
That’s A Huge Return On Investment
Also, the number of active email users is forecasted to climb up to 4.3 billion in 2023 from the current 3.8 billion according to a new report by Google.
But to manage & extract the most profit out of your email marketing efforts, you need an email marketing service. Don’t forget to check out the 13 Best Email Marketing Softwares In 2024.

What Is The Best Email Marketing Software For E-Commerce?

We tested many e-commerce email marketing services and found that Hubspot, ActiveCampaign, Keap, and Aweber are the best e-commerce email marketing software for your business.

What Is Best Email Marketing Software For Agencies?

Since agencies need bulk processing, the best email marketing software for them are Hubspot, ActiveCampaign, Keap, and Aweber are best suited to agencies.

Conclusion: Best Email Marketing Software, Platforms & Services


It’s hard to know which email marketing software platform is the best for you.

There are so many email marketing service options out there, each with different features and benefits.

But the platforms we’ve discussed today, have a variety of price points with different use cases and offer an assortment of functionalities that will be perfect for your business needs.

After reading this blog post, I hope you feel more confident in selecting the right one from our list or customizing it to suit your specific company’s requirements–you won’t regret it!

Which one are you going to try? Let us know!

2 thoughts on “11 Best Email Marketing Software & Services: Free & Paid – 2024”

  1. Hey Palash, you have shared some best email marketing software that helps to drive a higher return on investment. But there is the cheapest email automation tool, i.e., EasySendy Pro, for crafting personalized messages and helping to improve the metrics.

    1. yeah, Debbi thanks for the update. I didn’t put this on the list as there were not enough good reviews about it on the internet. I didn’t want you people to suffer by any means from following my advice. Anyways, thank you for being a great contributor to this post.

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