7 Best SEO Tools That’ll Improve Your SERP Rankings

If you’re looking for an all-in-one tool to help improve your SERP rankings, then you’ll want to check out these 7 best SEO tools.

Each of these SEO tools can help you with different aspects of SEO, such as backlinks analysis, keyword research, and competitor analysis.

So whichever areas of your SEO strategy you’re looking to improve, these tools can help!

What Are The Best SEO Tools For You? 

Now, we would like to discuss the details of the 7 best SEO tools that every blogger can use to their advantage for a higher ranking on SERPs. 

Keep reading and you will eventually find out what else you can do with must-have SEO tools and what makes them important in blogging. 

1. Google Keyword Planner

google keyword planner homepage

The Google Keyword Planner is a tool that helps you research keywords for all niches.

You can find out the search volume, competition, and cost per click for your desired keywords.

Furthermore, it shares data on each keyword in every row and gives ideas about other relevant keywords. 

The Google Keyword Planner also lets you find keywords on which a specific webpage ranks in the search engine results pages.

Search engines cannot rank your content without the right and relevant keywords.

This tool will help you find the most relevant and specific keywords for your blog content to match your target audience’s search queries. 

It is well-known that the more popular your target keyword is, the greater your traffic will be.

For your blog posts, you can easily specify your target niche and discover thousands of keywords. Because it does not require a premium subscription, it is the best free SEO tool out there.

In short, you can use this tool to find particular keywords (with high search volume and low competition) and target them in your blog posts.

Due to its lack of in-depth keyword statistics, however, it has some limitations.

Some Prominent Features Of Google Keyword Planner

  • Allows building keyword lists
  • Provides complete detail on keywords such as difficulty
  • Allows creating a column for budget suggestions
  • You can create and add data to your existing campaigns
  • Grouped ideas feature encourages teamwork

Google Keyword Planner Pricing

This tool is 100% free for anyone with a Google Account

Google Keyword Planner Pros And Cons

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  • It helps to build a PPC campaign for starters
  • All the features are free to access for anyone with a Google Account
  • It helps to generate keyword ideas and bid estimations quickly
  • Seamlessly integrates with Google Ads


  • You will have to access Keyword Planner via your Adwords account

2. Google Search Console

google search console homepage

Google Search Console is one of the best free SEO tools available.

It’s a powerful tool for SEO professionals that enables you to see how Google views your website and identify any issues that could be impacting your SERP rankings.

Google Search Console also provides valuable insights into your website’s search traffic, including which particular keyword is driving traffic to your site and which page is being accessed most often.

Best of all, Google Search Console is completely free to use.

If you’re serious about improving your SERP rankings, Google Search Console is a tool you can’t afford to overlook.

Google Search Console Pricing

This tool is 100% free for anyone with a Google Account

Google Search Console Pros And Cons

google search console logo


  • The Interface And User Experience Are Both Neat And Tidy
  • You Can Generate More Visitors To Your Website By Utilizing It
  • It’s Simple To Keep Track Of Your Website Growth


  • The Typical Position Estimate Is Occasionally Incorrect

3. Ahrefs

There are many SEO tasks that Ahrefs can perform, mainly on-page and off-page, which is why it is one of the most reliable SEO toolkits out there. 

Bloggers usually use it for off-page SEO, including site analysis, backlink audits, traffic tracking, competitor analysis, and domain authority checks.

On the other hand, bloggers can perform on-page SEO tasks such as keyword research, heading tag analysis, and meta tag audit. 

Getting your blog content indexed and ranked quickly is essential…which is something that Ahrefs can help you with.

Ahrefs can optimize your content and track sites for quality backlinks to increase your blog’s traffic. 

In addition, Ahrefs provides a browser extension that can be installed on any browser, whether it is Chrome or Firefox. 

Using Ahrefs is simple as it highlights all relevant information about website traffic, domain rating, backlinks, and much more on Google search results pages.

Analyzing competitors with Ahrefs is an efficient way to find out what your competitors are doing. A site’s optimization and performance can be analyzed with one click. 

Ahrefs is an essential tool for bloggers, as it allows them to find out how well their blogs are doing and what can be done to improve their quality, reach, and traffic.

Some Prominent Features Of Ahrefs

  • Provides total search traffic estimation
  • Analyze backlink growth or downfall
  • Provides detailed keyword competitive analysis
  • You can see the site ranking
  • You can monitor site ranking progress on desktop and mobile
  • Track paid ads performance for Google AdWords, Bing ads, etc.

Ahrefs Pricing

Ahrefs offers these 4 pricing models for its customers:


Ahrefs Pros And Cons



  • Great tool for all-in-one SEO improvements and analysis
  • Provides sufficient data for keyword research
  • Provides a site score to define its performance
  • Offers suggestions for better optimization of a site


  • Does not allow freeware or trial-based usage

4. SpyFu

Spy Fu is an SEO software tool that can help you increase PPC’s profits and enhance your website’s SEO.

Related: Black Friday Software Deals

It lets you track any domain’s keyword rankings, link-building strategies, top pages, and ranking history. 

It offers plenty of features that will help you to rank your website, which gives you an edge over your competitors.

You can use Spy Fu’s tools to discover your competitors’ strategies and use them to your advantage.

This will help you find related keywords for the content that will help you generate more engagement and traffic.

Some Prominent Features Of SpyFu

  • You can perform keyword rank tracking
  • Perform keyword research for long-tail and short-tail keywords
  • Allows backlink research
  • Includes feature to perform competitor analysis
  • Monitor web traffic for web pages

SpyFu Pricing

SpyFu offers these 3 pricing models for its customers:


SpyFu Pros And Cons


  • Helpful in domain research
  • Allows transparent monitoring tools
  • Reliable connection and interaction
  • Provides smart recommendations


  • Inaccurate Reporting

5. Woorank

woorank homepage

Woorank offers paid and free-based services for their users that helps to perform a complete analysis of the growing online competition.

This online tool is a suitable option for marketing websites and blogs looking for the specified audience in their niche.

This search engine optimization software also provides the option to monitor your competitors’ backlinks (including broken links, redirects, etc.), other SEO metrics, and security issues concerning your web pages.

You can also identify and monitor the downtime of several web pages.

This free tool lets you understand the keyword behavior and how it affects the engagement with the targeted audience.

Moreover, it helps to identify the duplicated content and other aspects that can damage the SEO of your website.

Some Prominent Features Of Woorank

  • Website crawling to perform backlink analysis
  • Allows generating white-label reports
  • Simple to use a keyword tool
  • Allows performing competitor analysis
  • Generates technical site audits related to SEO

Woorank Pricing

Woorank offers these 2 pricing models for its customers:


Woorank Pros And Cons

woorank logo


  • Extensive keyword research tools
  • Easy-to-use interface
  • Better site score monitoring
  • Best for Long-term SEO planning


  • Expensive pricing for beginner users

6. Google Analytics

google analytics homepage

Google Analytics is one of the most popular SEO tools available today.

This web-based platform provides a wealth of data that can be used to improve your website’s SERP rankings.

Google Analytics tracks both organic and paid traffic, making it an essential tool for those looking to improve their search engine visibility.

The platform also provides detailed insights into user behavior, allowing you to make informed choices about your website’s content and design.

Best of all, Google Analytics is available free of charge.

Whether you’re a small business or a large corporation, Google Analytics can help you achieve your SEO goals.

Google Analytics Pricing

This tool is 100% free for anyone with a Google Account

Google Analytics Pros And Cons

google analytics logo(1)


  • Basic Goal Attribution and Traffic Tracking
  • Analyzing Website Optimization And ToFu Behavior
  • Intuitive Website Performance Dashboard


  • Not Ideal for Marketing Reports

7. Prepostseo


A powerful SEO toolkit with over 90 tools to assist webmasters, Prepostseo is an excellent SEO toolkit for webmasters.

Whether it is related to website SEO or content, Prepostseo tools have it all covered.

Bloggers can leverage Prepostseo’s plagiarism checker to ensure that their content is duplication-free. 

It’s well known that duplicate content can never rank on the SERPs, which means you won’t receive any traffic.

To find out if your blog contains copied content, you have to use an effective plagiarism tool.

In addition to the plagiarism checker, Prepostseo offers a paraphrasing tool, an article rewriter, and a text summarizer. 

Using Prepostseo’s tools, bloggers can check their content for plagiarism, and if they find any duplication, they can paraphrase it.

This platform also provides a text summarizer.

It will take no time to summarize content with the tools text summarizer if you’re looking for a quick and easy way to conclude an article.

Furthermore, the Prespostseo toolkit includes many tools that simplify optimization tasks, such as a grammar checker, word counter, image-to-text converter, and more.

Ultimately, bloggers can optimize and create content according to the search engine and user demands using Prepostseo tools.

These are free SEO tools that Prepostseo doesn’t charge for.

You do not have to pay any subscription fees to get started. 

However, if you want to increase the functionality of some tools and get rid of ads, you can upgrade to the paid version.

Some Prominent Features Of Prepostseo

  • Efficient plagiarism checker that allows free report generation without registration
  • Includes a dedicated paraphrasing tool to rewrite content in various styles
  • Supports a wide range of file formats and languages

Prepostseo Pricing

Prepostseo offers these 4 pricing models for its customers:

Limited free access for guest users

Prepostseo Pros And Cons

prepostseo logo


  • Easy to access interface
  • Available as mobile extension and mobile application
  • Allows free access for guest users
  • Accurate results and reporting with efficient response time


  • Too many ads on free usage

Some General FAQs On The Best Search Engine Optimization Tools


Which tool is best for SEO?

All of the tools mentioned above are great for SEO, but if you’re looking for the best tool, then Ahrefs is the best option.
It’s easy to use and provides a wealth of data that can be used to improve your website’s visibility in search engines.

Which is the best free SEO tool for beginners?

Most people new to SEO would likely benefit from using the MozBar Chrome extension, Google Search Console, Ahrefs Webmaster Tools, Google Analytics, and Google Keywords Planner.

Which Google tool is used for SEO?

Which Is The Best SEO Tool For Your Needs?


So, there you have it!

These are 7 of the best SEO tools that can help you improve your SERP rankings.

Of course, there are many other great tools out there, but these 7 are a good place to start.

If you want to take your SEO game to the next level, then be sure to check out these tools.

Thank you for reading and best of luck in your SEO endeavors!