23 Best SERP Tracking Tools, Software & Keyword Rank Tracker

The internet is a vast place.

That means that there are many opportunities for you to market your business and get found by potential customers.

But the downside of this is that it can be difficult to know what online marketing tactics you’re implementing are best in order to find success & higher google rankings.

One thing that you should consider doing, however, is using SERP tracking tools and software in order to measure how well your company ranks on Google search engine results pages (SERPs).

These tools allow you to analyze your performance in Google SERPs so that you’re always aware of where your website ranks for different keywords.

There are many options out there when it comes to choosing the best SERP tracking tools, but only 23 stand out as some of the best choices.

In this blog post, I’ll review and compare all 23 SERP (keyword rank) tracking tools & software available, and lay them out according to their features and pricing plans so that you can choose which one suits you the best.

Coming up on top of the list of the best SERP tracking tools & software is:

1. Semrush Position Tracker Tool

SEMrush is the perfect tool to use for all of your SEO needs & not just for tracking your keyword rankings.

It allows you to do keyword research, website auditing, social media tracking, content analysis & keyword rank tracking analysis with ease.

One thing worth noting about SEMrush that sets it apart from other SEO tools on this list is its SERP tracker capability. Semrush provides insights into where your competitors are ranking.

The only problem?

You have to pay a monthly fee of $119 per month after signing up which can get expensive if you’re only going to use it for just your keyword tracking.

The best thing I love about Semrush Rank Tracking software is that despite being just an SEO Tool, it provides access to keyword rank tracking & other notable features every digital enthusiast would love, unlike Ahrefs or Moz which only provide SEO features.

Related: Black Friday Software Deals

If you’re looking up to level up your SEO game along with SERP tracking features, I bet you wouldn’t get as much benefit from any other SEO tool out there apart from Semrush.

Semrush provides all these features under the same hood, meaning you can track all of your backlinks, run a competitor analysis, and find content opportunities & keyword tracking all under the same roof.

Regarding SERP tracking features, Semrush has a hyper-local and device targeting feature.

This is an awesome function when it comes to dynamic multi-targeting; you’ll be able to analyze keyword performance on multiple devices and locations–a great tool for local businesses!

Using the SEMrush SERP Tracking tool, you can track your website’s keyword ranking in real-time.

You are able to do this on both desktop and mobile if that is more convenient for you.

Plus, with their Monitoring Services plan- they’ll even let you know when new competitors pop up and keep an eye on how well their keyword rankings are played out!

Semrush Pricing

SEMrush is a premium tool with features that can be tested for 7 days free of charge.

For annual billing cycles, you’ll get 17% discounts where you will not have access to white label reports or Google Data Studio integration if you go on the Pro plan ($119.95 per month).

The Business Plan costs $449.95 per month but has all features necessary to make your SERP tracking successful!

Who Should Use Semrush Position Tracker?

The Semrush Position Tracker is designed for SEO professionals, digital marketing agencies, eCommerce brands, and large enterprises.

The user interface has an easy-to-use dashboard with a broad range of features that make it cost-effective to use the platform as your all-in-one solution for SEO needs.

2. AccuRanker SERP Tracking Tool

AccuRanker is my second favorite SERP tracking tool because it has the best user interface and data accuracy.

One feature I really like about AccuRanker, for example, is its integration with Google Analytics and Google Search Console.

Once you integrate your site with Google Analytics, for instance – which can be done in just a minute or so – then you’ll see the “pageviews” metric right on top of your report as a separate column.

This helps me get an idea of how traffic changes due to fluctuation in keyword rankings more easily than if there was only one graph that had both metrics side-by-side at once.

This also enables me to make necessary decisions quickly when needed without having to worry about things & make changes to my content strategy fast.

AccuRanker’s Google Analytics traffic data mapped to your keyword rankings can really be valuable for analyzing historical keyword ranking.

I also like how the AccuRanker keeps a log of competitor rank changes and plots them on top of each other when you enter any keywords under “competitor ranks.”

This is great if you want to track whether the content you updated recently, helped you outrank those old competitors or not.

One of my favorite features was the filters and segment creation.

You can set various types of conditional filters for your reports, then save them as segments later on.

For example, you could make a filter to watch changes in keyword rankings and know what keywords are rising or falling without checking every day!

Plus with these updates, there is an option that lets AccuRanker notify when it notices any significant change for the “starred” keyword targets you’ve selected.

If you’ve starred your keywords, you can manage what has been happening with them.

Any changes are logged to your dashboard.

Moreover, AccuRanker is a great tool for those who want to get updates of their data quickly and easily.

You can update the data whenever & wherever you feel like, unlike other tools which lock your request for at least 1 hr before enabling you to request again.

The interface makes it easy to find what you’re looking for, while the SERP tracking features are top-notch in comparison with other software I’ve tried.

You can export your data or send out automatic keyword rankings reports when working as an agency.

AccuRanker Pricing

AccuRanker’s prices have been categorized into monthly plans.

You’ll be given a 10% discount if you pay one year in advance.

Also, their 14-day free trial or demo is a great way to see if AccuRanker will work for you or not before committing to it.

AccuRanker’s pricing is based on how many keywords you want to track with two different price points depending on your needs (monthly billing plan costs $109 per month and yearly budgeting will cost you only $99 for 1000 keywords).

Who Should use AccuRanker SERP Tracking Tool?

AccuRanker is a powerful tool for startups, agencies, SEO professionals, and brands who want to outrank their competitors.

AccuRanker’s advanced algorithms analyze in-depth data sets that pinpoint precise information on what users are looking for online so you can rank higher than your competition.

3. SpyFu SERP Tracking Tool

SpyFu is a powerful all-in-one SEO tool for building competitive intelligence.

It enables you to see what drives your competitors’ performance so that you can create an effective strategy of your own!

SpyFu still performs well in this regard, but do its newer features offer enough?

The tool offers a rank tracking report that will show you how your content ranks for keywords over time.

As of now, the tool tracks keyword ranking in Google and Bing as well.

You can use this to track either PPC or organic keyword rankings which are updated weekly at least so far.

If you need more frequent updates than what’s offered here though, then there are other tools available out on the market that could be used instead!

I haven’t seen many people mention AccuRanker before but it’s been really useful when I’m trying to keep tabs on my blogs’ traffic stats because they update often enough.

Other than that, there are no such special features of SpyFu regarding being a rank tracker.

But, if you’re looking forward to an SEO tool that does it all, without breaking the bank, then I guess SpyFu is the best option to go with.

SpyFu Pricing

SpyFu is affordable and user-friendly for both individuals and larger companies alike.

The Basic plan, which doesn’t limit the number of searches performed or keywords tracked at all, costs just $39/month with unlimited access to SpyFu’s database.

This is a major selling point when set against similar SEO software solutions like SEMrush.

At the Professional level ($79/month), users gain more reporting options as well as API usage rights; while Team plans offer up to five logins (at a cost of $299 per month) in addition to increased keyword tracking capabilities.

The SpyFu team continues its emphasis on affordability by offering various pricing structures that are tailored specifically towards individual needs from bloggers who want easy data gathering tools through enterprising small businesses.

Who Should Use SpyFu SERP Tracking Tool?

SpyFu is the best domain and keyword analysis tool for smaller businesses that want a focused view of what’s going on with their SEO.

And it can also fill in gaps when you have more information than just your SERP rankings, like historical data to show how things change over time or which keywords are driving traffic to particular pages.

It’s got an intuitive interface I love – plus all this great functionality packed into one affordable package!

4. SEObility SERP Tracking Tool

Seobility is a powerful online tool that allows you to import and monitor up to 10 keywords at once.

You can also compare the keyword rankings of competitors by including them in your searches, but there’s only 1 domain per account in their basic plan so choose wisely.

The tool displays whether the keyword ranking has been improving or declining with graphs as well as displaying past rank history.

In Seobility, you can use three different features to find out how well your keywords are doing.

The first is checking the rank of a keyword just for one domain or page.

The second feature allows tracking them across all URLs on that site/project and thirdly, there’s another tool that helps with analyzing and optimizing keyword rankings for better results!

This is a really cool tool that will tell you everything about your website and how to rank it higher on Google.

You can choose the country, device (desktop/mobile), city, or state of location for more accurate results from Seobility’s automated technology.

The report shows your current keyword ranking, CPCs, search volumes-even what URLs are ranked above or below yours in major countries!

SEObility Pricing

Seobility has a simple, easy-to-understand pricing plan that will fit everyone’s budget.

The good news is there’s a free plan- it features all the key benefits of more expensive plans with just a few exceptions.

Monthly and annual subscriptions are available; annual plans come at 20% off (which means you get two months free) while they also per a 30 day free trial on their paid plans too.

Who Should Use SEObility SERP Tracking Tool?

Seobility’s SEO software is designed with the user in mind.

With clear and simple instructions, Seobility can be used by professionals or beginners alike!

5. Advanced Web Ranking (AWR) Keyword Tracking Software

Advanced Web Ranking is the most reliable, accurate, and trusted service out there when it comes to advanced search engine rankings research.

This web-based application will help you monitor visibility evolution, keyword ranking distribution, and keyword ranking comparison.

With tools like these at your disposal, flaws in SEO strategies are easy to detect!

It’s quite amazing that they have a website visibility tracker on their site.

With the stats it provides, such as search engine rank and SERP features, you can see how visible your content is online based on certain keywords.

Whether or not you’re looking to make changes in SEO strategy for optimization purposes or just want to track progress, this tool should be able to help with both!

Advanced Web Ranking’s white label functionality is a great way for SEO professionals and agencies to track the SERP performance of their clients.

It allows you to add your brand/company details so that there will be no trace of Advanced Web Ranking in reports.

Advanced Web Ranking Pricing

Advanced Web Ranking is a great tool for small and medium-sized businesses.

There are four plans to choose from each with its own price, and you get a 10% discount for signing up annually.

The 30 days free trial period is available during the first month of use and gives users access to all premium features without charging any credit cards or having hidden fees.

There are four plans to choose from and whichever you select will be billed monthly or annually.

The annual plan has a 10% discount, so I suggest you grab that one!

Who Should Use Advanced Web Ranking SERP Tracking Tool?

Advanced Web Ranking is the perfect tool for those working on large team projects, agencies with complex sites being ranked, or enterprise SEO teams.

This software supports as many users you want to give access to: they can all decide who has what and when!

6. Morningscore SERP Tracking Tool

Morningscore is not your typical SERP tracker. They are here to help you rank for less money with the use of their all-in-one SEO suite!

Morningscore calculates a value based on how much it would cost you per click if you were using Google AdWords, which other tools also do but in different ways.

The Morningscore SEO Tool is a powerful keyword ranking monitor that starts at $49 for 100 keywords.

The health check report checks your work to make sure it’s Google compliant, like making sure you’ve got alt tags and links in place.

Every day the Keyword Positions are updated with new data from other SEO tools so you’ll always have fresh information on where your site stands against competitors!

MorningScore Pricing

Morningscore has a reputation for providing affordable plans.

It currently offers three monthly and yearly subscriptions that come with 14-day trial periods, all at extremely discounted rates!

Who Should Use MorningScore SERP Tracking Tool?

MorningScore is a simple SEO tool that’s perfect for people who don’t want to be overwhelmed with data.

7. SERPWoo SERP Tracking Tool

SERPWoo is a web-based software that assists in the monitoring of websites with over 130 million domains/URLs daily.

This program can help you analyze historical SERPs to make sound decisions based on how and why your competitors are outranking you, as well as understanding organic keyword ranking changes for various sites across the internet at any given time.

Moreover, I was very impressed with SERPWoo’s user interface.

It has a colorful, graphical approach that makes it easy to see the progress of your SEO projects and easily sort them by color or rank in order to make adjustments quickly.

Just by looking at the colored lines, one can see which keywords are ranking & which aren’t which makes it so easy to grasp data.

These interactive stats will help you adjust the content strategy for specific projects.

Tagging is another valuable addition to SERPWoo because it will enable you to easily spot and report movements in the rankings, as well as find any hidden negatives.

It becomes very easy for anyone to spot and report changes in search engine ranking positions of their site in advance.

Thanks to this feature!

I also like how with the tagging tool, I am able to find hidden negative issues before they could affect my website’s rankings or SEO campaigns.

SERPWoo Pricing

SERPWoo is one of the freemium & best SERP tracking tools.

They allow for monthly and annual billing, which appeals to consumers who want flexibility in how they pay.

However, you get one-month free premium access if you subscribe for the annual billing cycle while refunds are only allowed within the first 3 days of signup.

So it’s important that people know what they’re getting into before signing up!

SERPWoo offers 4 great plans to choose from.

Who Should Use SERPWoo SERP Tracking Tool?

SERPWoo is the perfect SERP ranking tool for those who are looking to be strategic about their online competition.

It can help you build a website that will rank better in Google search, provide powerful tools like SEO Toolkit and Keyword Research so your site content matches buyers’ intent, connect through social media integration or email newsletter autoresponder campaigns.

8. NightWatch SERP Tracking Tool

The Nightwatch website is a dark-mode lover’s dream come true.

It features all black content, whether it be pictures or text to make sure your screen never becomes too bright and stays at optimal viewing capacity.

Nightwatch.io is a very affordable suite of SEO tools that comes in at half the price as Ahrefs and Semrush but has fewer features than them too.

Its strongest feature is rank tracking so it made our list for this reason alone!

Nightwatch actually started out just being a rank tracker (literally called Rank Trackr), which explains why its strength lies there instead of other parts like reporting or backlink analysis – more advanced topics you can find on a SEMRUSH tool.

Nightwatch is a more economical option for those that only need some SEO tools to get their site ranking higher.

It’s an inexpensive way to rank your website and has been shown time and again as one of the best options when it comes down to price versus value.

If you’re looking for something with keyword research capabilities, then Semrush might be right up your alley but if not Nightwatch is perfect!

NightWatch Pricing

Nightwatch while offering a 14-day free trial, is a great product because it offers customers the opportunity to track up to 50 different websites per month for just $39/mo (or $24/ Mo if paid annually).

With Nightwatch, you are able to monitor 500 keywords on 50 of the websites at any given time and can upgrade your plan if your desired number is for getting 1,000 daily keyword alerts.

They offer a pretty step discount of whole $40 on their mid-range plan if you pay annually instead of paying $99.

Who Should Use NightWatch Rank Tracking Tool?

NightWatch is a keyword ranking tool for agencies that need quick, accurate data on their clients’ rankings without going bankrupt.

9. Mangools Serp Watcher SERP Tracking Tool

SERPwatcher by Mangools is a SERP ranking tool that helps you track your website’s performance on the Google search results pages.

It comes with 4 other tools including Link Miner, SERP Checker, KWFinder, and Site Profiler.

The share feature of SERPWatcher is really useful because it lets you generate a report with interactive links that anyone can access.

I can click on it and generate links for sharing, so anyone with access to those links will be able to see my rank report.

This makes the reports more appealing to readers and easier for marketers who need specific information, like time frames or page numbers.

Apart from that, SERPWatcher has a scheduled and event-based reporting ability to update you on any important changes occurring with your rankings.

Makes me feel more secure because it alerts me via email when there is something new on my reports which I should look into.

With this feature, there’s no need of logging in to the system just for checking what has been updated.

You can create custom alerts for any task you wish for.

SERPWatcher Pricing

Whether you’re a freelancer or running your own small business, Mangools is an incredible ranking tool for all of the big and little things that go into making sure that everything gets done

You can use their 10-day free trial to get started in less than 30 secs with no credit cards required at all.

But don’t worry – if you’re not satisfied with what you see, they’ll give your money back in 48 hours; it’s that simple.

Who Should Use Mangools SERPWatcher?

This is the ranking tool for you if you want to keep it simple, not get too complicated, and for people who don’t need all of those latest bells and whistles on the market.

10. Long Tail PRO Keyword Tracking Software

Long Tail Pro is the ultimate all-in-one SEO tool for bloggers and affiliate marketers around the world.

I’m not a huge fan of Long Tail Pro because it doesn’t automatically crawl your site, which means you’ll need to manually add keywords.

But they have an easy workaround: just copy and paste the keyword that you’re ranking for.

However, there are some pretty helpful insights about your keyword rank on individual pages.

You can see an overview which will be really good when making changes or additions in future posts; we also get progression metrics such as how many visitors came from each page with our rankings over time.

You can get statistics on your competition with backlinks and keywords.

But, you won’t be able to guess their top-performing keywords.

To counter this problem, you can use a free research tool like SimilarWeb in conjunction with Long Tail Pro for this purpose.

Long Tail PRO Pricing

The annual starter package of Long Tail Pro is affordable and offers a versatile keyword research tool.

It’s the perfect way to find keywords that are specific, targeted, and more accurate than other tools which can help you in your online marketing campaigns & also track your SERP rankings.

Who Should Use Long Tail PRO Keyword Rank Tracker?

Long Tail Pro is a keyword research & rank tracking tool for smart and modern bloggers.

It helps you find the perfect keywords to drive more traffic, generate revenue, and to analyze track your rankings under the same roof.

11. SE Ranking SERP Tracking Tool

With SE Ranking, you get access to tools for audits and tracking SERP rankings across major sites like Google, Bing, Yahoo! and more.

SE Ranking is a reliable and comprehensive ranking tool that will help you understand all the factors affecting your traffic.

SE Ranking can show you which pages are ranking well for search terms, or what keywords they rank for that your website doesn’t cover.

You can also compare rankings between competitors to make sure yours rises above theirs in SERPS by tracking up to 5 of them at once in their keyword tracker.

So, if you’re looking for a SERP tracker that’s affordable and provides weekly updates on your rank of up to 250 keywords (and are fine with the fact they don’t have an unlimited plan).

I recommend SE Ranking.

Alongside their rank tracker service, there is also a website audit tool; backlink monitoring & checking as well as tools that aid in marketing aspects such as creating a strategy around SEO practices!

Plus it even tracks YouTube rankings- great when you want some variety from more popular search engines too like Google or Bing.

One feature I really liked was how SE Ranking shows results not only from Google but other sites too (Bing, Yahoo, Yandex) which means no missing out on any potential traffic from any channel.

SE Ranking Pricing

SE Ranking is not a free ranking tool but offers flexible prices for small businesses.

They offer a 14-day trial period that requires no credit card upfront so you can try it out first before committing to anything.

Their discount plan offers discounts based on how long the subscription lasts.

Meaning, your discount bracket will increase according to the time you pay to use that software.

Moreover, you also pay higher for analyzing your keywords on a daily basis in comparison to every 3 days or weekly.

If you wish to get daily updated info about your SERP rankings, the amount you pay is higher as compared to every 3 days or weekly.

Who Should Use SE Ranking SERP Tracking Tool?

The SE Ranking tracker is perfect for SEO Professionals, Digital Agencies, Freelancers, and Small Businesses seeking an affordable search engine ranking monitor.

12. Rankwatch SERP Tracking Tool

RankWatch is more than just a rank tracker.

It’s an SEO tool that provides you with all the data and insights to improve your website’s performance for organic traffic goals like link building, keyword research, competitor analysis, on-page optimization, etc.

With their rank tracking features, you can be alerted whenever your rankings go up or down.

You’ll never have to worry about monitoring Google for hours and making charts again because RankWatch will do it all for you in just a few clicks.

Simply enter the domain name of the website that needs SERP tracking, choose from over 40 different search engines (including Bing) & multiple countries too: select whether or not you need to track sub-domains; local results can also be prioritized if needed!

With RankWatch, you’ll have access to all of the tool’s features and can track up to 250 keywords & use all their premium features in their free trial without any limitations.

You’ll be able to see your rankings in a variety of locations by adding search engines and location information whenever necessary.

RankWatch Pricing

So not only will RankWatch allow you to keep tabs on who’s taking up space in Google rankings, but it’ll also give you insight into how they’re doing so across any town or city around the world!

Their basic package starts at $29/Mo (paid monthly) or $26/Mo (paid yearly) in which you can track up to 250 keywords.

Who Should Use RankWatch SERP Tracking Tool?

RankWatch is a great option for anyone looking to have all of their keyword trackings needs to be met.

They offer you the ability to track your SERP performance, as well as that of your competitors with ease and precision.

13. Wincher SERP Tracking Tool

Wincher’s new updates make it a better alternative to AccuRanker for those looking for scalability and greater affordability.

Wincher has lower-tier offerings that are very affordable but still have the ability to scale in functionality with their higher tiers.

Wincher scales well.

Just rank tracking & reporting with a straightforward UI, no bells and whistles.

But if you’re looking for more than that, the next tiers are a nice middle ground between Wincher’s starter package which is good for basic needs, and AccuRanker which can get pricey fast!

Reporting functionality in Wincher is the best I’ve seen.

You can get email alerts for daily success, dips and schedule regular reports to go out at any time of day or night!

The UI is also really nice as well.

It looks like they’re including data integration with Data Studio in this tier as well, which is something that AccuRanker currently lacks.

The middle pricing tier also offers white labeling options – definitely an attractive feature for any business looking to really make their company stand out.

Wincher Rank Tracker Tool Pricing

Wincher’s pricing starts at $35 per month (monthly) or just $29 for the full year.

On their entry tier, some features like white-label reports and on-demand updates are not available which is unfortunate since they really help you get a better idea of how your company is doing.

Fortunately, Wincher offers a 14-day free trial so that if it doesn’t work out then no harm is done but with those two months extra from signing up to pay yearly, we think it’ll be worth giving them a go!

Who Should Use Wincher Rank Tracker Tool?

If you need to add freelancers or clients without giving them access to other projects, I recommend Wincher Rank Tracker Tool.

It’s also useful if you are interested in upgrading but think that it would be too expensive for the added features because once on 5k+ keywords tracked it’ll burn a hole in your pocket.

14. SerpWatch SERP Tracking Tool

SerpWatch is an excellent SERP ranking tool at present for those looking to track the keyword position over time and across countries, as well as pinpointing keywords within cities in their respective nations.

It also delivers device-specific reports as well.

With SerpWatch basic plan starting at $1/Mo, it might be just the cost-effective solution for those of us who aren’t running big agencies and want to track up to five keywords each month.

SerpWatch proudly tracks the keyword position in SERPs, but it doesn’t have any additional tools for beginners who are interested in SEO and digital marketing like others on this list.

Not to mention that you can see how your keywords did over a particular period of time with the tool’s detailed spreadsheet feature!

SerpWatch Pricing

Serpwatch is a simple and low-cost solution for businesses that want to monitor their company’s search engine ranking.

Serpwatch’s basic plan starts at only $1/month, which enables keeping track of up to 5 keywords each month across the major search engines.

Who Should Use SerpWatch SERP Tracking Tool?

Marketers, SEO professionals, and agencies–seriously everyone with a product or service to sell should be using this platform!

15. Pro Rank Tracker Keyword Tracking Software

Pro Rank Tracker is a SERP tracker that helps you understand what your rank for keywords is.

It’s great because it serves both big and small businesses, as well as individuals like yourself to help analyze and get a clear picture of where they stand in the rankings.

I really enjoy how Pro Rank Tracker provides me with some excellent reporting options so I can tell my clients about all the work we’ve done together!

Comparison reports help you compare rankings of URLs you’re tracking in search engines by location or device.

This feature will allow you to analyze multiple websites side-by-side, giving real-time insights about how they’re doing.

You’ll find the importance of this feature if have several sites and want to do an analysis of your marketing strategy across all sites

Moreover another feature I love about this ranking tool is that it also comes with progress reports.

If you’re feeling like your work isn’t measuring up lately, then maybe it’s time to take a look at progress reports.

These handy little things let you know how much of an improvement or deterioration there is in rankings over a specified period of days, weeks, and months!

API access is another feature that makes Pro Rank Tracker stand out from the competition.

It’s also a veritable godsend when you want to seamlessly integrate your SERP tracking and marketing system with apps like Dropbox or Google Drive for more in-depth custom abilities without ever getting lost on how things work!

Pro Rank Tracker will give you access to immeasurable analytical statistics from local and mobile-optimized web pages.

This information is important for small business owners who want to have an overview of how they’re performing online compared to competitors in their local industry.

Pro Rank Tracker Pricing

Pro Rank Tracker is a premium ranking tool, but when it comes to pricing, they’ve found a balance between affordability and quality.

It has a basic plan starting at $25 per month (less than the average cost of cable!).

You also get 7 days free trial with no credit card needed during sign-up!

And if you subscribe for an annual subscription-you’ll enjoy 10% off your first year!

Who Should Use Pro Rank Tracker?

Pro Rank Tracker is the revolutionary tool for search engine marketing agencies, video marketers, and e-commerce brands who want to track their listings on Amazon as well as other websites.

16. SpySERP Keyword Tracking Software

The SpySERP checker is the ultimate SEO tool that helps you find out how well your website ranks in Google.

It’s not only an easy-to-use keyword ranking tool, but it also allows you to improve its rank on top of search engines like Bing and Yahoo with just a few clicks!

SpySERP rank checker provides a lot of features that are unique to the service.

The most intriguing feature is its SEO performance from an end-user perspective and what people search for on Google.

When you select the device, SpySERP will show how your website ranks for mobile and desktop.

If there is a difference in keyword ranking position with one of them it’ll tell you all about that too!

Finally, the rank checker tool lets you search for user language.

The report reflects any differences and gives advanced reports for your platform too!

SpySerp Pricing

SpySerp offers a forever plan in which you can look up to 300 keywords.

They also offer a 7-day free trial on their paid plans too.

Who Should Use SpySerp Checker Tool?

This is one of the best blog SEO software.

It helps you to boost website visibility by motoring its rankings so that you can tweak the strategy and get your site on top SERP of top search engines!

17. Zutrix SERP Tracking Tool

Zutrix is a new tool in the market with its main product being a SERP tracker.

They have some extra features such as their Keyword Lab for keyword research, and the UI is all pretty nice to work with.

One of their key strengths is notifications.

You can get real-time instant notifications in Slack or Telegram with integrations, or via email, too haven’t seen it anywhere else so far!

The Keyword Lab has a nice feature that lets you see the search volume and difficulty of keywords for any given search query, but I don’t know how reliable it is.

It’s worth checking out if you’re not already using another keyword research software.

This one also offers white labeling in its higher pricing tier.

Zutrix Pricing

Zutrix is a mid-range tool in terms of pricing.

It’s cheaper than something like AccuRanker or Pro Rank Tracker, but more expensive than Nightwatch.

Who Should Use Zutrix SERP Tracking Tool?

Zutrix is an affordable SEO tool that can be used by small businesses, digital marketing agencies, and entrepreneurs looking to improve their SEO strategies.

18. Ahrefs SERP Tracking Tool

Ahrefs is one of the best SEO tools around. Not only does it help you find keywords to rank for, but also tracks their performance in SERPs!

Keyword updates are done once per week so don’t worry about daily fluctuations.

I like how Ahrefs has powerful keyword research and backlink tracking features.

I personally prefer to do backlink competitor analysis through Ahrefs.

Ahrefs has the largest backlink index of any other SEO tool on the market and its user interface is easy to navigate.

The company also makes sure that advanced search engine optimization strategies are considered in their product design for maximum effectiveness!

Ahrefs should not be your only option for SERP rank tracking.

But, if you’re into SEO and don’t have any plan, buy it now.

Ahrefs takes your Google search engine ranking position to the next level.

With their position tracking feature, you can see which SERP features are being won with targeted keywords!

Check out the most affordable Ahrefs Alternatives

Ahrefs Pricing

Ahrefs is a premium tool that offers 2 months free on their annual plans for the features you need.

If you decide to take a trial, it will only cost $7 for full week access or just 1 day’s use at the discounted rate of $1.

Who Should Use Ahrefs SERP Tracking Tool?

Ahrefs is targeted at content marketers and SEO specialists who are looking to improve their keyword ranking in searches with specific keywords.

19. SEO Powersuite’s Rank Tracker

SEO Powersuite is worth downloading because it’s software that you can install on your computer.

You will need an internet connection to get data.

But once the program is downloaded and installed, reports are viewable offline- which means they’re perfect for people who don’t have access to Wi-Fi while traveling or commuting!

Rank Tracker is the most powerful & affordable tool in Powersuite because it tracks unlimited keywords.

You can use a proxy to do so.

The Rank Tracker from Powersuite is a simple tool that will save you time and money.

It can be set up in minutes, so all you need to do is hit the button before checking your Google Analytics for any progress or changes over time!

Also, a handy graph shows how well your business ranks throughout various periods of SERP tracking.

Powersuite Rank Tracker lets you check the results of 327 search engines, analyze up to 10 competitors and show your rankings in other verticals like images or videos.

You can also see if there are any problems with your SEO strategy when it comes to localizing or international markets.

I love that Powersuite has a white label feature that lets me send professional keyword ranking reports to clients so they can see how their SEO strategy is going.

SEO Powersuite Rank Tracker Pricing

Who Should Use SEO Powersuite Rank Tracker?

SEO Powersuite is the most powerful SEO Tool on the market.

If you’re a pro at search engine optimization, or if your company has it as its main business model this tool will be perfect for you and benefit everyone in your team!

20. Authority Labs SERP Tracking Tool

If you’re looking to rank your site in the SERPs, then AuthorityLabs is a great tool for monitoring keyword ranking trends over time.

It guarantees accurate data by pulling from top search engines like Google and its easy-to-use interface will have you up on what matters within minutes of installation.

Authority Labs Local Rank tracking gives you insights into how customers from different locations are seeing your store.

If they’re 3 miles away, they may find the Google My Business profile for your business in position one of SERP whereas those who are 10 miles away may not be able to see it at all!

With the local rank tracking feature, you’ll receive daily updates and notifications that give a clearer picture than just waiting until someone clicks through to visit or contact them about their experience with the company.

Another thing that I love about Authority labs is that: Now Provided Reports

Now Provided reports will help you understand what terms visitors are using to search for you on the internet.

It is one of the best SERP tracking software that can tell us their search terms so that we can capitalize on this new information.

Authority Labs Pricing

Authority Labs provides you with a free trial of this SERP rank tracking tool that will last for two weeks with no hidden fees & no credit cards required.

Who Should Use Authority Labs SERP Tracking Tool?

Whether you’re a seasoned SEO professional or just starting out, Authority Labs is an excellent tool for measuring your keyword’s performance.

21. Rank Ranger SERP Tracking Tool

RankRanger is one of the best SERP rank tracker tools when it comes to keyword tracking.

It allows you to create graphs and charts that will help you compare your keyword ranking data with any metric imaginable, so whether they want a quick review of their risk keywords or a full-blown comparison between clicks and rankings, RankRanger’s got them covered!

RankRanger has a keyword grouping feature that will do wonders for your mental clarity.

Why?

Well, managing an expansive list of keywords can make you want to go into a spasm – but not with this tool!

Just click on the filter icon and start locating specific words while reducing time spent searching through poor synonyms.

Rank Ranger Pricing

RankRanger is a good choice for Google SERP tracking.

If you’re not sure about how it will work, go with the 14-days free trial.

RankRanger offers an opportunity to test out their service and see what works best with your needs before signing up permanently.

Who Should use Rank Ranger SERP Tracking Tool?

RankRanger is a handy tool for any company to monitor its SERP rank on search engines.

With Rank Ranger, you can track your organic, mobile, and local rankings with only one centralized dashboard which makes it easy to identify the best keywords based on your performance in different geographical areas.

22. WhatsMySerp SERP Tracking Tool

What’s My SERP is an easy-to-use keyword position checker tool that tells you where your website ranks for any given keyword.

With this free service, it can tell what Google search engine results page (SERP) a user will see if they were to type in the word or phrase into their browser and hit enter.

You can request fresh requests at only 1 hr intervals.

You can export the CSV file, monitor changes, and performance with this online SERP rank tracker.

You’ll be able to check SERP for 20 domains at 25 keyword limits each in their paid plans.

It also comes with a forever-free plan in which you can track up to 10 keywords.

WhatsMySerp Pricing

They come with a forever-free plan in which you can track up to 10 keywords & their premium plans start with $4.99/Mo for 25 keywords all the way to 1000 keywords for $59.99/Mo.

Who Should Use WhatsMySerp?

It’s helpful for newbie bloggers & digital enthusiasts.

General FAQs On Best SERP Tracking Tools

It can be difficult to decide which SEO tracking tools are best for your needs, especially when there are so many options available.

This section will answer some of the most common questions about what you people generally encounter problems with & I’ll try to explain them all in detail one-by-one.

Conclusion: 23 Best SERP Tracking Tools, Software, & Keyword Rank Trackers In 2023

The best SERP tracking tools and software are the ones that can help you do your work more efficiently.

If you’re looking for a way to track keywords, analyze your keyword ranking performance in SERPs or monitor how well other websites rank against yours, then one of these 23 options is likely perfect for what you need.

The only question now is which one will be best suited to meet all of your needs while also being affordable?

There are a lot of options on the market & every tool comes with its own set of pros & cons.

I also know it can be a lot confusing for you to choose the best option for you.

If I were you, I would take trials of these tools & then decide if there’s anything on it that may work better than others for meeting my goals!

I hope this list of the best SERP tracking tools was able to meet your needs.

If you found this post useful, don’t forget to share it with your friends.

Till then, have a nice day ahead.