SimilarWeb Vs Semrush – Detailed Comparison & Analysis: 2024

Online entrepreneurs & Bloggers are always looking for ways to increase their website traffic with the best SEO tools, and with so many options available, it can be hard to know which one is the best.

To help you make the right choice, without having to go through all of them yourself, I’ll compare two of the most popular tools in this field: SimilarWeb Vs Semrush.

These two services are both very powerful, but they work a bit differently from each other and have different pros/cons that need to be taken into consideration before choosing a winner.

In this post, I’m going to break down the best features of SimilarWeb & Semrush.

We’ll talk about how each one stacks up against the other in terms of data accuracy, pricing plans, and more.

Also, I’ll guide you on which tool suits your needs, best based on my research & which one you should definitely buy or avoid.

So, let the battle begin.

SimilarWeb Vs Semrush – Round 1
Keyword Research Tool


Semrush Keyword Research Process

Semrush’s keyword research tools are second to none.

You can choose between the main types of analyzing keywords, namely:

  • Competitor Keyword Research
  • Keyword Research using Seed Keywords
  • Keyword Magic Tool (My Favorite)

Semrush is a tool designed to help you find out the keywords that your competitors are ranking for in search.

All it takes is entering their URL and Semrush will return all of these words with an estimation of how much traffic they’re receiving.

We often want to know what our competition’s up to, but where do we start? Thankfully, Semrush does that for us.

Let’s see, how this Competitor Keyword Research works.

For now, I’m entering my own domain. Let’s see what pops-up.

semrush competitor keyword research

With SEMrush, you can see the Top Organic Keywords, for which this site is ranking.

You can do the same for your competitors as well.

Also, with their Keyword Magic Tool, you can get 1000+ variations for your keywords.

Let’s see what pop-ups if I search for the term- “Semrush”

Here, you can see that all the keywords containing the word “Semrush“, have been displayed.

Moreover, you can use more than 10+ filters to further refine your research process.

You can set the Min. & Max. values while researching your target keywords for:

  • Search Volume
  • Keyword Difficulty
  • Cost Per Click
  • Include & Exclude Keywords
  • SERP Analysis & Features,
  • No. of Words, etc.

Suppose, if I want to target a keyword with a lower difficulty score, I can set the max. filter in this section.

Additionally, Keyword Gap Analysis is a great feature provided by Semrush to figure out, for what keywords your competitors are ranking for, that you might be totally missing especially for marketing agencies.

By performing a Keyword Gap Analysis, you can keep track of all your competitor’s strategies.

With the ever-changing landscape that search engine optimization has become, it can be easy to forget just how much of a difference organic search traffic still makes.

But, Semrush’s yearly trend graph is an excellent reminder in this case–and with its ability to show you both paid and organic data at once (done automatically by default), even more so!

Now, let’s proceed to SimilarWeb’s Keyword search Process.

SimilarWeb Keyword Research Process

With SimilarWeb, you can do a competitor analysis and also find keywords.

You enter in multiple websites to see their rankings for your wanted search terms.

You’ll get traffic share information as well as the positions of each site on a SERP (search engine results page).

They also have few filters so that only relevant data is displayed to you!


For general keyword research, there are two options to choose from with Similar Web.

You can either enter a big list of keywords that you want to analyze, or you can also make use of their Keyword Generator Tool which is quite similar to Semrush’s Keyword Magic Tool.

There are a lot of ways to find the right keyword for your content, SimilarWeb’s Keyword Generator Tool.

All you need to do is enter in what type of idea or topic it’s on and it’ll show up here with related keywords, as well as phrases matched from other sites, which can give people some great ideas about what they should be doing next.


The only 2 downside I see to this app is that there aren’t any filters like a broad match, questions, word frequency filters, etc., so sometimes when someone has an entire sentence typed, it’ll turn up something completely unrelated instead.

But while Semrush does have a keyword difficulty score that helps you easily weed out high competitive keywords to shortlist when batch processing,

SimilarWeb doesn’t.

Instead, it just has the standard metrics like search volume and CPC which are helpful but do not really give much insight into whether or not your competition will be easy for such an endeavor.

SimilarWeb Vs Semrush
Keyword Research Features Comparison

  • similarweb logo
    • Keyword Research Tools
    • Keyword Tracking
    • No Multiple Keyword Filtering Options
    • No Keyword Rank Tracking
    • No Keyword Difficulty Scores
    • No Organic Or Paid Yearly Trend Analysis Graph
  • semrush brand logo
    • Keyword Research Tools
    • Keyword Tracking
    • Multiple Keyword Filtering Options
    • Keyword Rank Tracking
    • Keyword Difficulty Scores
    • Organic Or Paid Yearly Trend Analysis Graph


In my opinion, Semrush clearly beats SimilarWeb in terms of the Keyword Research Process. Also, it comes with all sorts of helpful tools like Keyword Magic Tool and also Keyword Gap Tool for making your keyword research process snappier.

Also by looking at the above table, we can conclude that Semrush provides 4 more additional features for Keyword Research as compared to SimilarWeb.

SimilarWeb Vs Semrush – Round 2
Popular Pages Traffic Analysis

The Popular Pages section was one of few good features on SimilarWeb because it enabled people to see what pages were popular at the moment and decide which ones they wanted to visit next.

Now that this feature is unavailable, there’s no way for people to know how many people have viewed a certain page or if they liked it enough to keep coming back again.

The recent closure of their Popular Pages function has left us with few options in determining which links are getting the most traffic right now without having them all listed individually instead.

It also makes checking out new sites complicated as we can’t easily view any trends among different websites from just looking at our homepage anymore.


On the contrary, Semrush Traffic Analytics has the Top Pages report which gives you a list of your & other site’s most visited pages.

You can filter by unique page views or visitors and see what traffic sources are sending people to those specific pages – both internally on your website as well as external sites.

Having this awesome feature in Semrush, also helps me drive a ton of traffic to my blog via Quora.

To know how you can use the Popular Pages Traffic Analysis tool to drive HUGE traffic to your blog from Quora & other sources, check out this awesome article.

SimilarWeb Vs Semrush
Popular Pages Traffic Analysis Comparison


Clearly, we can see that analyzing the most popular pages on our blog or our competitor’s blog isn’t possible with SimilarWeb at all.

Thus, this makes it hard for us to decide, what are the best traffic-generating pages for our blogs.

Also, with the help of this feature, we know what pages drive the most traffic to our blog.

We can place interlinks to our other blog posts that drive us the most money.

Suppose, you have a blog post named How To Do Email Marketing Correctly In 2024“.

And you know this blog post drives you the most organic traffic with the help of Semrush.

You can place interlinks to your other blog post like “15 Best Email Marketing Softwares In 2024“, & increase your affiliate conversions & earnings.

The lack of this feature in SimilarWeb disables us from optimizing our sites to gain max. conversion rates, as we won’t be able to decide which pages are receiving what amount of traffic.

But having this feature with Semrush clearly aids us to find what’s working the best & what’s not working at all on our sites.

So, we can take decisions to discard the non-working blog posts, & focus more on improving what’s working for us.

Semrush again wins this round against SimilarWeb.

SimilarWeb Vs Semrush – Round 3
In-Depth Competitor Traffic Analysis

SimilarWeb‘s In-Depth Competitor Traffic Analysis

SimilarWeb allows people who are eager to size up the competition & gives some insight into just how your website stacks up against theirs by providing valuable information, such as page views per visit, bounce rate, time spent on site, or visits in total.

If you want an accurate measure of all those different stats with one quick click, then this is exactly what you need.


This will give you everything from their popularity index right down to which sites are winning when it comes to conversion rates.

With SimilarWeb, you can analyze audience demographics like age, gender, and interests all in one tool.

This allows you to see, which category of gender, age, interests, etc. are visiting your competitors.

It also features Geo-location data to help identify the best target markets for your site or app!

Semrush’s In-Depth Competitor Traffic Analysis

There are many ways to measure the size and scope of your audience, but Semrush Traffic Analytics is by far one of my favorites.

By inputting a website URL into their analytics tool, you can find out how much overlap there is between that site’s visitors with any other sites in question (even yours):
which could be hugely helpful when it comes time for marketing campaigns!

Also, this helps us to visually see how much traffic your competitors are getting & where do you stand in front of them.

What could be your required areas of improvement & how to tackle them becomes so much easy with this Audience Insights Tool.

Also, their Market Explorer helps you to discover gender, and age demographics as well as any interests that may be relevant to your industry.

It also allows you to find similar websites so that if there are some sites with better rankings than yours, it’s easy enough!

SimilarWeb Vs Semrush
Competitor Traffic Analysis Comparison


Semrush provides you with sufficient Demographics data for your competitors in their Market Explorer Tool.

It also has an awesome Audience Insights Tool, which lets you decide on factors that are necessary for your improvement.

Though SimilarWeb provides you with detailed demographics, they’re nowhere near to Audience Insights Tool.

Also, if you’re only interested in knowing about your own site’s demographics, Google Analytics is FREE to use.

Thus, the Winner of this round is again, Semrush.

SimilarWeb Vs Semrush – Round 4
Global & Regional Data

SIMILARWEB-VS-SEMRUSH-Global & Regional Data

SimilarWeb Global & Regional Data

SimilarWeb’s data is also really insightful– it can tell you how many people are visiting a site or viewing an ad, for example.

And they have lots of different countries’ databases to choose from!

The only con is that you also have to purchase each country’s database separately apart from your subscription.

Also, each country’s database is priced differently.

Semrush Global & Regional Data

Semrush Traffic Analytics is the most comprehensive insights and analytics tool available to internet marketers.

It provides access to databases of over 190+ countries with filters by region, so you can see traffic stats from any country in one spot & that too within a single subscription.

No need to pay extra to acquire a database of any other country.

SimilarWeb Vs Semrush
Global & Regional Data Comparison


Semrush provides you with databases of more than 190+ countries & that too in a fixed & single subscription.

SimilarWeb on the other hand forces you to buy the database of each country you want to target.

Also, in my opinion, managing multiple subscriptions with SimilarWeb was quite a painful experience.

Though Semrush doesn’t give you this pain at all.

Thus, the Winner of this round is again, Semrush.

SimilarWeb Vs Semrush – Round 5
Industry & Category Analysis


SimilarWeb Industry & Category Analysis

In SimilarWeb, you can conduct category performance analysis and benchmark yourself against a variety of metrics to see where your company stands.

Traffic share is always an insightful statistic that allows for quick competitor analysis of how well-positioned the business may be in relation to its competitors.

But it’s a little disappointing that SimilarWeb doesn’t assess single players’ pace of growth.


But their visualizations & their way of presenting data look more appealing & which makes it so much easy to absorb information.

Semrush Industry & Category Analysis

The Semrush Market Explorer is a great place to start if you’re looking for some industry analysis.

You can find a list of relevant websites with the help of this tool.

You enter your keyword and you will be able to see domains belonging to other sites that share the same goals as yours in terms of audience, industry-related keywords, or anything else!

SEMrush Industry & Category Analysis

These domains are supposedly driven by the tool’s algorithms and belong to players that share an industry.

In addition to that, Semrush has recently introduced a new feature in Market Explorer that evaluates market players’ growth rate along with their current audience size.

This visualization is easy to make sense of and it has a multitude of uses.

Be it for New Market Research or Competitive Benchmarking, this tool provides you with everything.

SimilarWeb Vs Semrush
Industry & Category Analysis Comparison

  • similarweb logo
    • Provides You To Benchmark & Assess Your Site’s Performance Metrics
    • No Method To Assess Single Players’ Pace Of Growth
    • Great Visual Appeal That Makes Data Absorbption More Easy & Fast
  • semrush brand logo
    • Provides You To Benchmark & Assess Your Site’s Performance Metrics
    • Methods To Assess Single Players’ Pace Of Growth
    • Above Average Visual Appeal But Still Easy To Absorb & Understand Data


It’s hard to compare Semrush and SimilarWeb on this point because they both have a different approach to Industry/Category Analysis, & both seem more appealing.

SimilarWeb has more visual appeal to their data presentation than Semrush but lacks to assess a single player’s pace of growth.

Semrush has a lower visual appeal but provides an assessment of a single player’s growth.

Thus, it’s a TIE

SimilarWeb Vs Semrush – Round 6
In-Depth Traffic Sources Analysis


Both the analytics tools provide information on the different types of traffic that impacts your website.

The four main categories are direct, organic search, referral, and social media.

SimilarWeb In-Depth Traffic Sources Analysis

The SimilarWeb study provides a more detailed analysis of traffic sources but at the basic level.


But it gains its point by being able to offer data for 2 more additional channels that Semrush doesn’t provide: display ads & emails.

Semrush In-Depth Traffic Sources Analysis

Semrush Traffic Analytics can help you gain insights into how a website is generating traffic from all different channels.

With the Top Pages feature, you can also see what sources have led traffic to your pages so that you know where to focus your advertising dollars.

Besides this, you can benefit from the general Semrush subscription and view a company’s advertising campaigns, keywords, and content strategies across different media.

SimilarWeb Vs Semrush
Traffic Sources Analysis Comparison


SimilarWeb wins this round against Semrush as it provides 2 more additional traffic sources namely Display Ads & Emails, whereas Semrush doesn’t.

Thus, the Winner is SimilarWeb.

SimilarWeb Vs Semrush – Round 7
API Access

You can take advantage of the API with either tool.

SimilarWeb API Access

The thing that sets SimilarWeb apart from the rest is its user-friendly UI.

You can clearly see how many API units you have spent and how many you have left, so it’s easy to keep up with your usage without any trouble at all.


With SimilarWeb API, you can get more data about websites.

It’s even possible to use it for looking up similar sites or adult websites!

Semrush API Access

You can get API access to Semrush Traffic Analytics data without having to buy the interface subscription, which is great for those who only need this information in their custom reports or want to integrate it with other products.

Also, data is arranged in a more user-friendly way than SimilarWeb, making it easier to find what you’re looking for.


Also, you just need one query with Semrush and you’ll be on top of it, unlike SimilarWeb that requires three queries in order for a user to receive back their main statistics.

SimilarWeb Vs Semrush
API Access Comparison

  • similarweb logo
    • Less User-Friendly API Data Arrangement
    • API Access At An Additional Price
    • Requires 3 Queries To Fetch Main Statistics
  • semrush brand logo
    • More User-Friendly API Data Arrangement
    • API Access Included In Subscription
    • Requires Only 1 Query To Fetch Main Statistics


Semrush has a better UI for their API data arrangement, which makes it easy to navigate their dashboard as compared to SimilarWeb, which is a little less user-friendly.

Moreover, you don’t need to pay an additional cost for gaining access to API from Semrush, unlike SimilarWeb.

Lastly, Semrush needs only a single query to fetch your main statistics, unlike Similarweb which requires three.

So, not only do you save money with Semrush, but also your invaluable time as well.

Thus, Semrush wins this round against SimilarWeb.

SimilarWeb Vs Semrush – Round 8
Mobile Traffic Analysis


As mobile traffic is expected to grow by 70% within the next five years, analyzing a website’s mobile traffic can really make or break your marketing strategy.

SimilarWeb Mobile Traffic Analysis

SimilarWeb also has a pro plan that comes with mobile data.


Here you can see:

  • Total visits refer to, how many people are actually visiting a website
  • Desktop vs. Mobile helps you figure out the traffic share between the devices
  • Average visit duration helps you see how people are interacting with a website
  • In the graph, you can see that at any point in time how much desktop and mobile traffic a website is receiving

Semrush Mobile Traffic Analysis

Semrush Traffic Analytics is a fantastic tool for any business that wants to know where its traffic comes from.

With the mobile data available, you’re able to see how many people are using your site on different devices – which can be invaluable information in terms of marketing and research purposes!

SimilarWeb Vs Semrush
Mobile Traffic Analysis Comparison


Both tools perform head-to-head when it comes to Mobile Traffic Analysis.

You can see bot mobile & desktop traffic at once without changing your view with Semrush, unlike SimilarWeb.

Thus, Semrush Wins this round against SimilarWeb.

SimilarWeb Vs Semrush – Round 9
Data Accuracy & Precision


Let me be fully transparent with you:

No tool in the market is ultra-accurate when it comes to reporting traffic numbers.

Though both tools use similar algorithms, there are still some chances for discrepancies to arise.

And when you compare stats with what’s in your Google Analytics, it’ll be clear that there are big differences.

Our job is to select one out of those tools, that gives us fewer margins of errors while delivering data.

Data delivery should be focused & inclined more towards accuracy & precision as compared to the margin of errors.

SimilarWeb’s Vs Semrush Data Accuracy Comparison Chart

data accuracy comparison charts of semrush vs similarweb

This was an experiment run by Mobidea Academy, where they tested both tools on websites having web traffic levels from 0-10K/Mo visits to beyond 500K/Mo visits against their Google Analytics reports.

As per reports, you can already take a guess that Semrush gave more accurate results for smaller as well as large sites while SimilarWeb gave accurate results for only large sites.

This is particularly helpful to know when you’re planning to run a campaign or do any sort of marketing.

Mind this thing: Your primary purpose of buying any SEO tool out there isn’t tracking your own website performance (As your performance can be tracked for FREE via Google Analytics & Search Console)

It’s about tracking your competition strategies & actions.

You can obviously track your activities as well, but your primary motive should always be to keep an eye on your competitors first.

So, choosing an SEO tool that gives you more accurate results for your competitors, should be your top-most priority.

SimilarWeb Vs Semrush
Data Accuracy Comparison


You can see both mobile & desktop traffic at once without changing your view with Semrush, unlike SimilarWeb.

Thus, Semrush again Wins this round against SimilarWeb.

SimilarWeb Vs Semrush – Round 10
Plans & Pricing


SimilarWeb Plans & Pricing

Purchasing SimilarWeb can be a daunting task as each country database must be purchased separately and many features also need to be paid for individually.

For example, top pages, mobile data, etc. are not free- you have to purchase them separately apart from the main plan.

Also, it’s really hard to know what the price of a product is because it changes all the time.

Even their most basic packages are expensive, but there’s no way for you to find out how much they cost before you buy them.

Also, you’ve to explain to them your requirements & then they’ll send you a quote.

Semrush Plans & Pricing

On the other hand, Semrush’s Plans & Pricing are fully transparent.

You can also look & compare all their plans side-by-side.

They clearly mention their basic package details, information about additional add-ons.


For an additional price, you can have access to all of the features in Semrush Traffic Analytics.

This includes regional databases and historical website analytics for $200/month.

Also, you can compare all their plans & decide for yourself, even you can get a plan of your choice.

Moreover, you can save up to 16% on an annual subscription if you pay one time.

SimilarWeb Vs Semrush
Plans & Pricing Comparison


All in all, Semrush provides you with fully clear & transparent pricing whereas SimilarWeb doesn’t.

Moreover, the no. of features you get with Semrush is a lot better than SimilarWeb.

Additionally, Semrush isn’t just a website analytics tool, but it also provides you with all facilities you need to win in the digital world.

Semrush provides you with features like:

  • Local SEO
  • Ad campaigns
  • Full Social Media Analysis With Social Media Poster & Social Media Sites Tracker
  • Content Marketing Features Like: Topic research, Writing Assistant, Post Tracking, Content Audit, site audit, & more.

All in all, Semrush provides you with a better value for money, unlike SimilarWeb which has features only limited to SEO & Analytics.

Thus, Semrush Wins this round against SimilarWeb.

SimilarWeb Vs Semrush – Round 11
Community & Support


As of now, both of these companies are head-to-head when it comes to customer support.

Both of these offer email & telephone numbers to contact them & also their rate of response is also much at par.

But at one area where Semrush wins is that it provides you with a powerful community of more than 4K people in its Semrush All-Stars Facebook Group.

This group is only meant for paid members of the Semrush tool.

Though SimilarWeb has no such group of people using their products at all.

A community benefits people more than customer support.

People from all around the world who use Semrush can be a part of this community & help each other out in this group.

This has a pretty advantage over SimilarWeb as you don’t have to wait for the Semrush support to answer your queries as the group members will do that for you.

Bot these companies provide frequent updates via Youtube, Facebook, blogs, etc. regarding how to use their products efficiently.

SimilarWeb Vs Semrush
Community & Support Comparison


Both companies provide with best customer support & a huge knowledge base of articles & youtube videos.

But the only space where Semrush takes over is that it has a community of more than 4K people using their products which interact on a daily basis.

Thus, Semrush Wins this round against SimilarWeb.

SimilarWeb Vs Semrush Infographic


Just copy & paste this code below into custom HTML of WordPress sites & use this infographic on your website hassle free:

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General FAQ’s On SimilarWeb Vs Semrush

How Accurate Is SimilarWeb?

SimilarWeb’s accuracy rate is high for bigger websites. But SimiarWeb fails to analyze or collect data of smaller sites.
Try SimilarWeb FREE For 7 Days

What Does Semrush Offer That SimilarWeb Doesn’t Have?

Semrush offers many features that SimiarWeb doesn’t offer. To be precise, SimilarWeb only offers 23 features while Semrush provides you with 101 features as per These include keyword & rank tracking, Advertising Management, Alerts/Notifications, Analytics/ROI Tracking, Applications Management, etc. which SimilarWeb doesn’t offer at all.
Try Semrush FREE For 14 Days

Which Is Better Semrush Or Ahrefs?

In my opinion, Semrush is way better than Ahrefs. Ahrefs is more inclined towards link building & backlinking. Even their keyword difficulty scores are based upon backlinks. But Semrush has a multitude of formats it follows to predict keyword difficulty & not just backlinks.
Try Semrush FREE For 14 Days

Where Does SimilarWeb Get Its Data?

The data they collect is based on a diverse set of digital signals that are made up of statistically representative datasets. These sets preserve variety across countries, industries, user groups, and devices to ensure their customers receive the best possible experience. When They are done with the data collection, their team of experts analyzes all this information to make sure it is as accurate and precise as possible. They do that by running a sophisticated algorithm on your details for cleansing purposes, matching them up depending on what you need in return (such as demographics), processing any necessary tasks before combining everything into one concise answer.

What Are The Top 5 Reasons To Choose Semrush Over SimilarWeb?

Semrush already provides you with tons of features that SimilarWeb doesn’t. In short & simple words, Semrush provides you with 101 accurate features while SimilarWeb provides only 23. That’s a huge margin altogether only in terms of features. Semrush clearly provides better value for money & price to feature ratio. But the top 5 reasons that I love about Semrush are mentioned here.

Winner Of SimilarWeb Vs Semrush Web Analytics Battle Showdown Is…


Semrush Wins Against SimilarWeb By 9 points.

Concluding SimilarWeb Vs Semrush

If I’d be you, I’d try both of these tools myself first & then decide which one of them is best for me.

After all, both these offer FREE trials.

Though, by looking at the article, it’s clear that Semrush offers a greater price-to-feature ratio as compared to SimilarWeb.

Moreover, after Semrush’s $40 Million funding by investors, we can definitely see much greater improvements in the near future.

Update: SimilarWeb also went public on May 12, 2021, after Semrush which went public on March 21, 2021.
No details about the funding for SimiarWeb as such.

This was all about the battle showdown of SimilarWeb Vs Semrush.

BTW, which one of them are you planning to try?

Tell me in the comments below.