6 Best Sales Funnel Builder, Software, & Websites: FREE & Paid

You want the best sales funnel builder but you’re not a tech wizard at all and you can’t afford to pay thousands of dollars for them. So, we’ve compiled a list of the 6 best sales funnel builders, from simple drag-to-drop systems to custom-built sites that will set you back thousands of dollars.

The choice is yours!

Which Is The Best Sales Funnel Builder, Software, Or Website For Your Needs?

Different sales funnel software and builders are meant for different purposes.

It’s important to know which sales funnel builder or website suits your needs.

All have different features, pricing, USPs, benefits, and target audiences.

It’s important to choose the best one for your needs.

So let’s start with our fav item on the list which is none other than:

1. GetResponse

All In One Marketing Automation Platform


I’ve tried a lot of sales funnel tools, and GetResponse is the finest I’ve ever seen.

GetResponse has evolved into a leading all-in-one marketing automation solution over time, and it now offers an excellent sales funnel software machine as a result.

Related: Black Friday Software Deals

GetResponse’s funnel builder allows you to create different sorts of marketing funnels, including basic opt-in, lead magnet, sales, and webinar funnels.

It can assist you in achieving your company goals by reducing a lot of sales and marketing efforts if you are an entrepreneur, online coach, eCommerce business owner, affiliate marketer, or anyone who wants to expand their operation.

Their automation capabilities allow you to build sales funnels simply by “fill in the blanks” with their own material and letting the program handle the rest.

It’s an excellent, low-cost alternative for companies looking to take a more hands-off approach to sales funnel management.

Some Prominent Features Of GetResponse

  • 30+ readymade funnel templates
  • All-in-one marketing automation platform
  • Supports webinar funnels with a countdown timer
  • Supports PayPal, Stripe, Square, BlueSnap, and PayU accounts for payment collection
  • Manage social media ad marketing campaigns from within the dashboard
  • Website Visitor Tracking
  • Conversion-Based Sales & Webinar Funnels
  • Live Chat, Website & Funnel Builder, Landing Pages, and Web Forms
  • Web Push Notifications And SMS Marketing

Getresponse Pricing

The program includes a FREE Forever Plan, which allows you to send as many newsletters as you like to up to 500 contacts.

It’s simple to use and can be used to generate an automated sales funnel or create landing pages.

The most basic plan, which costs $15 per month for up to 1000 subscribers (paid monthly), is their cheapest pricing option.

The following is a list of GetResponse’s pricing breakdown:

  • FREE Plan: Up to 500 subscribers + Unlimited emails + 1 landing page with a monthly limit of 1000 visitors +1 website+ 1 Custom domain + Signup forms
  • Basic Plan: $14/mo for 1000 subscribers + Autoresponders + Unlimited landing pages + Unlimited Website Builder + Basic segmentation + Email scheduling + Everything in FREE
  • Plus Plan: $49/mo for 1000 subscribers + Marketing automation feature + Webinars + 3 team members + Contact scoring and tagging + Advanced segmentation + 5 sales funnels + Everything in Basic
  • Professional Plan: $99/mo for 1000 subscribers + Unlimited automation + Paid webinars + 5 team members + Ecommerce features + Web push notifications + Unlimited marketing funnels + Everything in Plus

They also provide a straight 18% discount on yearly subscriptions and a 30% discount if you pay for two years upfront.

GetResponse Pros And Cons



  • Funnels for Conversion and Webinar Funnels
  • Website Tracking
  • Web Push Notifications
  • Paid Ad Campaigns
  • Can Create Multiple Landing Pages
  • Send Unlimited Newsletters For Up To 500 Contacts For Life
  • Intelligent Automations
  • Live Chat


  • Email Templates Needs Updates
  • 83.8% Deliverability Rate

2. GrooveFunnels

All In One CRM And Marketing Automation Platform


GrooveFunnels may appear to be software solely designed for building sales funnels.

However, it is much more than that.

GrooveFunnels is an entirely new digital marketing platform that can help your online business thrive and grow.

The finest feature about GrooveFunnels is that anybody, even if they don’t have any technical, coding, or design expertise, can use it.

What can you accomplish with GrooveFunnels?

Well, to list everything would be meaningless.

But just to give you an idea of its potential, GrooveFunnels may help you create high-converting landing pages, superior sales funnels, and websites for selling your products and services online.

It can also aid in the management of your brand, affiliate programs, email marketing, video marketing, and a variety of other activities.

In basic terms, GrooveFunnels is an all-in-one marketing tool imaginable to help plan, launch, manage, and expand your whole online business under one roof.

The allure of the product is that it’s completely free for users.

Few Tools Available Under GrooveFunnels Are

  • GroovePages
  • GrooveSell
  • GrooveAffiliate
  • GrooveMail
  • GrooveKart
  • GrooveVideo
  • GrooveMember
  • GrooveBlog
  • GrooveMarketplace
  • GrooveWebinars
  • GrooveDesk
  • GrooveCalendar
  • GrooveSurvey
  • GrooveQuiz
  • GroovePay
  • GrooveAds
  • GrooveDevelopers
  • GroovePipe
  • GrooveSDK

Some Prominent Features Of GrooveFunnels

  • Easily create conversion-oriented landing pages
  • Use for sales, upsells, downsells, and checkout pages
  • Create full-fledged membership sites
  • Conduct behavior-based email marketing & automation campaigns
  • Grow your business and sales with more than 13+ marketing tools available under the same roof

GrooveFunnels Pricing

GrooveFunnels come in only 2 pricing models:

FREE Forever Plan:

Platinum Plan: You get 17 Groove Apps for a lifetime in this offer. You can choose to pay in 3 modes namely:

  • $699 In 3 Easy Monthly Payments
  • $999 In 2 Easy Monthly Payments
  • $1997 One Time Payment 

GrooveFunnels Pros And Cons



  • Easy To Use 
  • Offers LifeTime Deal
  • 3000+ Powerful Integrations
  • Works As An Email Marketing Platform 
  • All-In-One Business Operation Management And Marketing Platform


  • Poor Customer Support
  • Not Many Subscription Plans
  • Few Bugs In Drag and Drop Editor

3. LeadPages

Best Landing Page Builder


With Leadpages, you may build landing pages for conversion that include template creation, as well as a variety of layout alternatives and tracking capabilities.

Their straightforward drag-and-drop editor, landing pages, alert bars, and pop-ups have also made it really simple to create your own unique mobile responsive website.

They don’t provide email marketing software (which is perhaps why it’s so cheap), but it appears to be straightforward enough to use.

The most appealing aspect of this sales funnel software is that you can get as many leads as you want for free – all plans include unrestricted access.

Some Prominent Features Of LeadPages

  • Data import/export
  • Pre-built landing page templates
  • Form builder
  • Drag and drop builder
  • Online booking tools
  • Smart pop-ups
  • Alert bars at the top and bottom of your landing page
  • Offers 100+ integrations

LeadPages Pricing

LeadPages boasts of having 40,000 customers in the small business sector because they’re so affordable for anyone new to business or can’t spend too much.

They also offer a 14-day free trial to allow users to test the software and their paid plans are as follows:

Standard Plan at $49/Mo ($37 per month if paid annually): 1 Site + Landing Pages, Pop-Ups, Alert Bars + Unlimited Traffic & Leads + Free Custom Domain + Free Hosting + Mobile-Responsive Site Templates + Lead Notifications + Tech Support (Chat, Email) + 40+ Standard Integrations

Pro Plan at $99/Mo ($74 per month if paid annually): Online Sales & Payments + Unlimited A/B Split Testing + Everything in Standard Plan

Leadpages Pros And Cons



  • Modern landing page templates selection
  • Website setup is fairly easy
  • The charge is the same regardless of how many leads you receive


  • Email marketing software and automation are not included
  • Limited features in the standard plan

4. Instapage

Landing Page Builder


Instapage, like Leadpages, is primarily a landing page builder.

You can still use it to build individual pages, link them together, and create a conversion funnel on your own.

Their templates are sleek, minimalist, and have enough whitespace.

Instapage also offers strong analytics tools to help you analyze the success of your marketing and sales efforts.

It also includes a heatmap tool that shows where the mouse is going, clicks are made, and how far down the page you’ve gone.

You can also create customized experiences for various audiences in order to increase the number of conversions.

Some Prominent Features Of Instapage

  • A/B testing
  • Quick & easy implementation
  • Powerful Integrations such as Marketo, MailChimp, etc.
  • Pre-built landing page templates
  • Custom roles & permissions
  • Mobile-optimized pages
  • Ad campaigns
  • Team collaboration

Instapage Pricing

Instapage, like the other landing page builders on this list, offers a 14-day free trial to its users.

Their paid plans are as follows:

Builder Plan at $299/Mo ($199 per month if paid annually): No Conversion Limits + Customer Success Manager + Design Reviews + Server-Side A/B Testing + Real-Time Visual Collaboration + Instablocks + AMP Pages & Experiences + Thor Render Engine® + Postclick Score®  + AdMap® + Conversion Analytics  +Dynamic Text Replacement + SSL Encryption + GDPR Compliance + Zapier and HubSpot Integration

Custom Plan (Contact support for pricing): Salesforce and Marketo Integration + Editable Global Blocks + 1:1 Ad-to-Page Personalization + Heatmaps + Workspace Scripts + Multi-Step Forms + Custom Fonts + SSO (Single Sign-On) + Direct Lead-Bypass + Audit Logs + Bulk Leads Download + Guaranteed Uptime-Converting SLA + Page Migration Services + Dedicated Launch Specialist + Custom Feature Implementation + Custom Integrations + Conversion Consulting + Design Services + Everything in Builder plan

Instapage Pros And Cons



  • Heatmaps are a bonus that no other tool provides


  • It’s not a cheap landing page builder (if you only want one)
  • Doesn’t provide ready-to-use sales funnel templates rather just landing pages

5. Keap aka InfusionSoft

All In One CRM and Marketing Automation Platform


Keap is a cloud-based software that helps you create a sales funnel in CRM.

It promises to increase lead efficiency and include features like appointment scheduling, allowing customers to book time with you based on your availability.

The automated email follow-up option for contacting consumers after they fill out a form on your site is also popular among users.

Keap’s Zapier integration also gives access to 2,000+ business applications via integration.

Keap is the ideal application for keeping track of all your online sales in one place!

It has a number of features, such as the ability to separate contacts and monitor consumer interactions via personalized communication triggers that are based on emails opened, clicks, and so on!

With automated notifications for low stock levels or other warnings that you need to keep track of, you can handle inventory management as simple as pie.

Some Prominent Features Of Keap aka InfusionSoft

  • In-Built Powerful CRM with Marketing Automation
  • Email Marketing Integrated With CRM
  • Create Invoices And Schedule Appointments
  • SMS Messages & Keap Business Line
  • Reminders & Reports
  • Internal Forms, Landing pages, Sales Pipeline
  • Lead Scoring
  • Powerful & In-Depth Analytics
  • 100+ Other Fantastic Features

Keap Pricing

Unfortunately, Keap does not provide a FREE Plan, but you can test it out for 14 days free of charge.

You don’t need to have a credit card, either.

They offer four different plans to their subscribers, and the pricing varies depending on how many people are involved.

For example, if you have 500 subscribers, their basic package options are as follows:

  • Lite Plan: $79/mo + CRM + Email marketing + Lead capture + Easy Automations + Appointments + Mobile app & business line + Automated text messaging + Payments & invoicing
  • Pro Plan: $169/mo + Landing pages + Advanced automations + Sales pipeline + Text message broadcasts + A/B testing + Checkout forms + Sales reporting + Pipeline analytics + Everything in Lite
  • Max Plan: $199/mo + Sales funnels + Lead scoring + 1-click upsells and cross sells + Recurring upsells + Promo codes + Native Shopify integration + Marketing performance analytics + Engagement analytics + Everything in Pro

The most basic plan starts at $79/Mo for just 500 contacts, but it goes up from there.

However, if you agree to buy from my link, you’ll receive your first two months for only $40/Mo.

Keap aka InfusionSoft Pros And Cons



  • For commercial requirements, Keap is fully optimized
  • All In One CRM


  • There is no free plan
  • There are just a few limited e-mail template designs to choose from
  • It is expensive!

6. Clickfunnels

Ideal For Starters And Non-Techies


The name says it all.

The purpose of this sales funnel software is to help you build and systemize your online marketing and sales funnels without any prior experience with web development or programming languages.

If you’re an eCommerce business owner, marketer, blogger, or online coach who’s having trouble building your funnel, ClickFunnels may be able to help.

The landing page builder is simple to use, and the examples given for sales funnels are really useful for novices.

A pop-up editor is also accessible within the landing page designer, making it simpler to visualize how it will look and operate upon publication.

If you get stuck, there’s a help button within the funnel builder that takes you to their knowledge base or opens a chat with an agent.

Their templates aren’t very good.

Their reporting tools include conversion rate reporting, revenue tracking, A/B testing results, and more.

Some Prominent Features Of ClickFunnels

  • Plethora Of Ready To Use Sales Funnel Templates 
  • Intuitive drag and drop builder
  • Create one-click upsells in seconds
  • In-built email marketing and automation
  • Launch your own affiliate programs with ClickFunnels
  • Get access to ClickFunnels’ sales funnel building training module – FunnelFlix

ClickFunnels Pricing

ClickFunnels offer you a 14-day free trial.

Basic Plan At $97/Mo: 20 funnels + 100 pages + 20,000 visitors +3 Payment Processors or Gateways + Up and down-sell pages + 3 custom domains + Unlimited contact information + Order pages and + All advanced funnels (sales, webinar, membership) + A/B split testing + Opt-in funnels.

You don’t get email marketing included in this plan though.

ClickFunnels Platinum At $297/Mo: Unlimited everything + 3 sub-users + 9 custom domains + 9 payment gateways+ In-built email marketing services + lead scoring + advanced segmentation + and affiliate management software + Priority customer support + Everything in Starter Plan

ClickFunnels Pros And Cons



  • Easy to use and navigate
  • Highly conversion-focused
  • Plenty of ready to use landing page templates


  • The platinum plan is expensive and not recommended if you’re opting just for their email marketing services
  • Not as many options for customization

How To Choose The Best Sales Funnel Software Or Builder For Your Needs?


Sales funnel software tools can be a great way to improve your sales process, but it’s important to choose the right one for your needs.

Here are some factors to consider when choosing a visual sales funnel builder:

Ease of use

The funnel software should be simple to use, and the user interface should be straightforward enabling users to navigate the dashboard.

The convenience of being able to build complete sales funnels quickly on the platform is also an important factor and it should not take too much time for the funnel builder to find the necessary tools.


The funnel builder should be flexible enough to meet your business needs, and it should be easy to customize.

Some funnel builders are aimed at only product-based businesses while some offer funnels for service-based businesses only.

You need to make sure that it is flexible enough to cover the whole sales process.


The funnel builder software you’ll choose should have all the features you need to get the job done.

Always look for more features as it’ll save you from the hassle of looking for more tools in the future.

Having all your tools in one place is always better than having them scattered around the internet.

Here are some of the essential features you should be looking for:

A/B Split Testing

This is a very important feature when choosing your funnel builder software.

It’s great to know what works and what doesn’t so you can focus on creating more successful funnels.

It’s easy nowadays to set up A/B tests and it takes minutes to run, that’s why this feature must be present in any landing page builder.

Marketing Automation

Automating procedures can significantly cut delays and boost productivity.

Choose a tool that allows you to automate routine activities for the greatest outcomes from your sales funnel.

Email Marketing

It’s critical to connect your e-mail marketing to improve the effectiveness of your sales funnel.

Select a tool like CRM with email marketing that allows you to send personalized emails and other relevant information based on leads’ positions.

Lead Generation

To keep leads progressing through the funnel, you must begin with a steady stream of leads.

As a result, you’ll need to choose a system that also allows you to gather relevant leads.


Look for a solution that has numerous integrations to help you manage all company activities from one platform.

Make sure the software is simple to link with your current infrastructure and allows you to use your preferred apps.

Collaboration Tools

Choose a tool that allows your staff to work more effectively together.

Increased internal communication and a collaborative platform can help your company operate more efficiently while still providing excellent service to its customers.

Training And Documentation

Choose a solution that has all of the training materials available from day one to ensure your people are up and running quickly.

Training should include everything from how to use the software itself to how to become an effective marketer.


Sales funnel software cost varies from builder to builder so make sure you check this before choosing a platform.

Some provide free or limited-time trials, while others charge a monthly fee and provide special pricing for first-time buyers.

But whatever your choice, we recommend that you do your research ahead of time and read reviews to find out what other people have experienced with different platforms.

You should also consider how much money you can afford to spend.

If you are building a business that needs to generate revenue quickly, then you’ll want to choose a platform that charges an up-front fee for lifetime use or one with no monthly fees allowing you to purchase the software outright.

On the other hand, if your business is in its early stages and has not yet turned a profit, it might make more sense for you to opt for something free where possibilities are only limited by your imagination.


Don’t underestimate the importance of customer service and support as there may be times when you need help.

A great way to judge the quality of customer experience is by reading reviews online as some customers will often share their experiences with different funnel builders.

It might be tough to create a sales funnel at first, and expert help may be required.

As a result, live chat, phone support, email assistance, and so on are all necessary for the tool’s seamless implementation and use.

General FAQs On Which Sales Funnel Builder, Software, Or Website Should You Use?


Which Is The Best Sales Funnel Builder Overall?

There are a lot of different sales funnel builders on the market, and it can be difficult to decide which one is the best for your business.
My personal favorite is Clickfunnels, GetResponse, and LeadPages, but there are a lot of other good options out there too.

How Do You Build Effective Sales Funnels?

A sales funnel is a process that takes a potential customer and turns them into a paying customer.
There are a lot of different ways to build an effective sales funnel, but the most important thing is to make sure that it’s relevant to your business and your target audience.
You also need to make sure that it’s easy to use, and that it converts well.
Here are some tips:
1. Make Sales Funnels That Involve Your Customers
2. Create A Good User Experience Rather Than Just Offering Something For Sale
3. Give Them Something That They Can’t Get Anywhere Else
4. Get Your Sales Funnel Professionally Designed
5. Use Sales Funnels That are Mobile Responsive
6. Find Ways to Engage With Customers Beyond Using a Sales Funnel

What Is The Best Funnel Program?

There are a lot of different funnel programs out there, so it can be tough to decide which one is the best for you.
In my opinion, the best funnel program is one that is easy to use and has a lot of features.
My favorite funnel program is GetResponse.
It’s easy to set up and has a ton of features, including a built-in shopping cart and email marketing system.
It’s also very affordable, especially if you sign up for the annual plan.

How Much Do Funnel Builders Make?

Funnel builders can make a lot of money, depending on their skills and experience.
Some funnel builders charge by the hour, while others may charge a flat fee for their services.
As with any other business, the more you are willing to invest upfront, the greater your return will be down the road.
Let’s take a look at how much some funnel builders are charging for their services:
Michael Stelzner of Social Media Examiner charges between $3,000 – $100,000 to build sales funnels for clients (and has said he can make as much as $250,000)
Russell Brunson of DotComSecrets X and ClickFunnels™ charges anywhere from 1% – 20% royalties overtime on sales that his clients’ products generate through sign-ups brought in via leads generated by his funnels.

How Much Does It Cost To Have A Funnel Built?

There are a few factors that will affect the cost of having a funnel built.
The materials used, the size of the funnel, and the complexity of the design all play a role in the final price.
Generally speaking, though, you can expect to pay around $100 for a simple funnel, $200-$2000 for a medium-sized funnel, and $5000 or more for a large funnel.

Is Getresponse Better Than Clickfunnels?

Both are good services, but the differences are vast.
Getresponse is cheaper for fewer features, while ClickFunnels can be more expensive but has a better package for your money.

What Is A Sales Funnel Builder?

A sales funnel builder is a tool that helps businesses create and manage their sales funnels.
Funnels are designed to move individuals through a sequence of steps until they take action.
For example, if you’re hosting an event, the funnel might take people from signing up for your email list to becoming attendees at your event.

What Are The Cheapest Sales Funnel Software Tools?

Some of the cheapest sales funnel software programs are those that are offered as part of a subscription plan are:

Are There Any Free Sales Funnel Software?

There are a number of different software programs that are available to help you build your sales funnel.
Some of these programs are either forever free or offer a free trial for a certain period, while others have a price tag.

Why Do You Need Funnel Software?

Funnel software is used to track the progress of a potential customer through a sales process.
This can be used to track the number of leads that are generated from a particular marketing campaign, how many of those leads are converted into customers, and how much revenue is generated from those customers.
Without sales funnel software, it can be difficult to get a clear picture of what is going on in the sales process.
For example, if 100 people visit your website from an ad campaign and only 15 of them buy a product during checkout, it’s easy to know which ad campaign or marketing strategy was unsuccessful so you can try something different next time.
Without funnel software, you won’t have this detailed data available to help direct your future efforts towards strategies that are successful and away from strategies that don’t work.

What Features The Best Sales Funnel Software Should Have?

When it comes to creating a sales funnel, there are a few features that the best sales funnel tool should have.
First, the funnel builder should be easy to use. It should be simple to create and edit your sales funnel, regardless of your level of experience.
Second, it should be versatile.
It should be able to create a wide variety of funnels, including both simple and complex funnels.
Third, the builder should be reliable.
It should always be up and running, with no glitches or crashes.
Finally, the funnel builder should be affordable.
It should be affordable for small businesses and entrepreneurs who are just starting out.

Which Is The Most Affordable Funnel Builder Software?

There is no one-size-fits-all answer to this question, as the most affordable funnel builder software will vary depending on your needs and budget.
However, some popular options include ClickFunnels, LeadPages, and GetResponse.
It’s important to do your research before deciding on a platform, as each has its own strengths and weaknesses.

When Should You Deploy Sales Funnel Software Platform?

The best time to deploy sales funnel software is when you have a defined sales process and are ready to start automating your sales operations.

Why Do Companies Use Sales Funnel Software?

Sales funnel software is used to help companies track and analyze the progress of potential customers through the sales process.
This can help businesses improve their sales process and increase conversion rates.

Conclusion: Which Are The Best Sales Funnel Software, Builder, Or Website You Should Go With?


There are a variety of different types and styles of sales funnel tools, as well as both free and paid options.

It can be hard to know which one is the best for your company’s needs.

If you’re looking into creating or improving your own website with features like lead capture forms, email marketing automation, autoresponders, or landing pages then ClickFunnels & GetResponse might be worth checking out.

If you’re looking for something more robust to help grow your business, Builderall might be worth checking out.

For smaller budgets, LeadPages & Kajabi are great options that offer a free trial.

  • Try Getrersponse Forever FREE